Flora Toscana Group at IFTF 2026: quality, relationships and new opportunities in international markets

Flora Toscana Group is taking part in IFTF 2026, the international floriculture trade fair taking place from 3 to 5 November at Expo Greater Amsterdam in the Netherlands. It is an important opportunity to meet professionals from across the supply chain, exchange views on market developments and showcase our offering on the international stage.

Our production meets the international market

Taking part in IFTF means bringing the quality and variety of our offering to an international audience: cut flowers, potted plants and cut foliage, reflecting the daily work of our grower members and the expertise of the companies within Flora Toscana Group.

Our offering is rooted in our experience in Tuscan floriculture and has continued to grow through the different businesses that have joined the Group over time, helping us develop an increasingly comprehensive and well-organised structure.

As part of this journey, Benedetti Fiori joining the Group, a company specialising in the import of fresh cut flowers, represents an important step forward. Thanks to direct relationships with growers abroad, we are able to broaden our range and ensure greater continuity of supply, including when certain products are not available on the Italian market or cannot be sourced in sufficient quantities.

The import of cut flowers and foliage therefore complements the production of our grower members, enabling us to respond more flexibly to our customers’ requirements while continuing to place quality, freshness and reliability at the heart of what we do.

Taking part in the trade fair also gives us the opportunity to strengthen relationships with our business partners, connect with new organisations and exchange ideas with industry professionals from different countries.

The value of relationships and cooperation, with a focus on the future of floriculture

We believe that the future of floriculture is built through dialogue, collaboration and the ability to create strong networks. It is in this spirit that we take part in international events such as IFTF: valuable opportunities to share experiences, explore industry trends and develop new business opportunities.

Our identity is rooted in cooperation and in the work of our growers. On these foundations, we have built Flora Toscana Group over time, bringing together specialised expertise that now enables us to operate across different stages of the supply chain, from production to sales and importing.

It is a model that connects people, businesses and markets, enhancing local production while complementing it with an international sourcing network. This approach allows us to offer increasingly comprehensive solutions without losing our strong connection to the local area and to our grower members.