Wholesale potted plants for professionals and retailers

Potted plants combine decorative value, practicality and strong commercial potential. In Flora Toscana – flourish, we select and distribute wholesale potted plants for professionals and retailers, ensuring variety, quality and year-round continuity.

Our assortment comes from the crops of our members and includes a wide range of indoor and outdoor varieties, alongside dedicated collections featuring selected varieties and some European exclusives by Flora Toscana.

Exclusive collections

Outdoor plants

Indoor plants

Wholesale potted plants for professionals and retailers

Potted plants: the exclusive collections

Proteas

Together with our members, we have been growing potted Proteaceae since 2000 and hold exclusive rights for the European market on several varieties.

Today, the collection includes over 200 types, including Protea, Leucospermum, Leucadendron, Telopea, Banksia, Grevillea, Serruria.

Proteas are native to the Southern Hemisphere, with a particular concentration in South Africa. Their name was coined in 1735 by Linnaeus: upon examining specimens received from South Africa, the scholar was struck by their extraordinary variety of forms. For this reason, he chose to dedicate them to Proteus, the Greek deity renowned for his ability to change shape, assuming many different animal forms.

For over 25 years, Flora Toscana has made these plants a distinctive element of its offering, cultivating numerous potted varieties, many of which are distributed exclusively within the European market. The entire production chain is also GlobalG.A.P. certified, ensuring high quality standards.

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The Camellia collection

Nineteenth-Century Camellias

The Tuscan camellias of the nineteenth century originated between Lucca and Florence and, to us, they represent a precious heritage. Propagating and cultivating these historic varieties is not merely a commercial opportunity, but a tangible way to protect them from genetic erosion and to keep their history alive.

We guarantee high quality standards and full compliance with good environmental practices: all our potted plant production is GlobalG.A.P. certified.

Fragrant Camellias

A niche product recently rediscovered and enhanced by Flora Toscana. These are hybrids that flower in late winter to early spring (February–March), like common camellias, but are distinguished by their abundance of blooms which, although small to medium in size, release an intense fragrance with spicy notes reminiscent of cinnamon, clove and tea.

They are vigorous plants, resistant to low winter temperatures, and well suited to cultivation in our gardens.

Special Camellias

Camellias with extraordinary characteristics: rare flower forms, variegated foliage of great ornamental value, and varieties selected for their remarkable abundance of buds.

Autumn Camellias

The most representative species in this group is Camellia sasanqua Thumb. (1784), native to southern Japan. Naturally growing as a shrub or small tree, it features simple white flowers and blooms from autumn to early winter.

Hybrids such as C. × vernalis and C. hiemalis combine traits of sasanqua and japonica, offering improved resistance and more compact growth.

Yellow Camellias

Yellow is a rare and relatively recent introduction in camellia breeding. Native camellia species do not naturally exhibit yellow tones.

The discovery of tropical and subtropical species in China and Vietnam has enabled the development of new varieties, opening up a previously unexplored color range that is still evolving.

Dark Camellias

This collection includes rare varieties with deep tones ranging from burgundy to near black.

Among the most notable are “Black Magic,” with its dark red, waxy flowers, and “Jinhua Meinü,” characterized by intense red petals with dark veining and striking ornamental value.

Downlad catalogue

Chamelaucium

In collaboration with our members, we cultivate and develop a Chamelaucium collection built over time to offer reliable and recognizable varieties.

Native to Australia, Chamelaucium stands out for its abundant flowering and long vase life, making it particularly suitable both as a cut flower and for floral arrangements. Its light inflorescences, available in a range of tones, allow for natural work on volume and texture.

Over time, Flora Toscana has strengthened this production, making it a consistent presence within its offering. The work is carried out together with our growers, with the aim of ensuring continuity, quality, and control throughout the entire supply chain.

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Special collections

Together with our growers, we cultivate and select exclusive collections of Pitaya, Strelitzia and Cymbidium Barr-Orch®, developed to offer distinctive and recognizable varieties on the market.

Pitaya

Pitaya, also known as “dragon fruit”, is a tropical plant appreciated for its growth habit and its striking fruits.

Strelizia

Strelitzia, native to southern Africa, is known for its iconic inflorescences and strong decorative presence.

Cymbidium Barr-Orch^®

Cymbidium Barr-Orch^® stands out for the elegance of its blooms and the quality of its selected varieties, particularly appreciated in the floriculture sector.

Over the years, Flora Toscana has worked to enhance these cultivations, turning them into a structured and recognizable offering. The collections are developed in collaboration with our growers, with the aim of ensuring consistent quality, carefully selected varieties and a controlled supply chain.

Wide selection of outdoor plants and seasonal ranges

Outdoor plants require careful selection, suited to different climates, seasons and formats.

For this reason, we offer seasonal ranges and assortments available all year round, with varieties that respond to market trends and the real needs of retailers.