All Saints’ Day 2026: Flora Toscana exceeds 7 million stems

30 October 2026

Flora Toscana has concluded its 2026 All Saints’ Day campaign with more than 7 million cut flower stems distributed across the markets served by the cooperative. The result was in line with expectations and was accompanied by an increase in prices compared with last year.

Behind these figures was an intensive and coordinated effort involving production, commercial activities, processing and logistics. Thanks to this commitment, the cooperative was able to serve its various sales channels consistently, overseeing every stage of the process: from harvesting and processing through to handling and distribution.

“The All Saints’ Day campaign is the result of months of work and investment by our agricultural businesses,” comments President Alessia Spinetti. “Our thanks go to all producers and colleagues: their professionalism and commitment made this result possible.”

General Manager Simone Bartoli adds: “All Saints’ Day concentrates significant volumes into just a few days and requires precise coordination between producers, sales, processing, handling and logistics. The availability and expertise of everyone involved at each stage of the campaign were crucial in achieving this result.”

Chrysanthemums are a long-established crop in the local floriculture district and continue to represent an important asset for the businesses associated with Flora Toscana. For the cooperative and its producers, the All Saints’ Day campaign remains one of the most significant periods of the year, not only from a commercial perspective, but also because of its strong connection with the local area and its production traditions.

Flora Toscana

Communications Office