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Flowers and plants suppliers for wholesalers and garden centres

Complete assortments and professional quality

We work every day with Italian and international wholesalers and garden centres that distribute flowers, foliage and potted plants to the main operators in the sector.
Our role is clear: to provide volume, continuity and consistent quality, supporting our customers in managing complex, seasonal markets subject to rapid change.

Thanks to our cooperative of member growers and a network of selected suppliers, we guarantee fresh varieties, complete assortments and regular availability, all essential elements for those operating in the wholesale channel.

Our offer for wholesalers and garden centres

Our customers need a stable and reliable supplier, able to respond to changing requirements.

For this reason, our assortment is organised to offer breadth, consistency and continuous updating.

We maintain constant availability of the main varieties required by the professional market.

Product lines designed for the wholesalers and garden centre market

The market is fast-paced, technical and unpredictable.
For this reason, we structure our service to provide daily support, with up-to-date availability, wide assortments, new varieties throughout the year, continuity even during peak periods, in-house processing of cut flowers and packaging ready for distribution.

We understand how important it is to rely on a supplier who meets volumes, timelines and quality standards without surprises.

Benefits for Flora Toscana customers

Wide product range

Flowers, plants and foliage from a single supplier simplify management and optimise lead times.

Consistent, verified quality

Selection is carried out daily, with checks on opening stage, size, colour, uniformity and longevity.

Italian supply chain

A large part of our products comes from our members’ farms, ensuring true freshness and in-depth knowledge of the raw material.

Exclusive varieties

Exclusive varieties

In certain plant families (Proteaceae, Cymbidium, Chamelaucium), we offer distinctive varieties and exclusive rights for Europe, highly appreciated by wholesalers looking to introduce new products to their customers.

Availability even for large volumes

Thanks to our cooperative structure, we are able to plan and guarantee larger volumes than a single production operation could provide.

Joint planning

We manage availability and assortments in line with wholesalers’ requirements and market fluctuations.

Efficient and accurate order processing

Our in-house processing allows us to assemble complex orders while maintaining consistent quality.

Flexible logistics

Shipments are available on: CC trolleys, pallets, cartons, and mini packs for flowers and bouquets.

Deliveries are organised to ensure punctuality and product stability.

Request information on supplies for wholesalers and garden centres

Our sales team is available to provide weekly availability updates, seasonal assortments and tailored proposals for your business.

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    Design & Concept

    Design & Concept by Woola