Flowers and plants suppliers for large-scale retail
Assortment, sustainability and transparent collaboration
We work alongside large-scale retail to supply fresh flowers and plants, carefully selected and always delivered on time.
As a producers’ cooperative, we manage the production chain directly, ensuring continuity of supply, consistent quality and a clear, transparent collaborative relationship with each retail brand.
Among the first in Italy to believe in the Fairtrade market for the flowers and plants sector, we are firmly committed to promoting a fairer and more respectful form of trade for people.
A complete, tailor-made assortment
Our range of plants and floral products for large-scale retail is designed to offer breadth, variety and flexibility, covering the entire commercial calendar.
We work closely with buyers to create dedicated lines and tailored proposals that meet the needs of different store formats and seasonal market trends.
Plants and flowers for every season
We offer both premium and promotional bouquets, flowering and green indoor plants, outdoor plants and decorative mini formats, with particular focus on themed collections for major holidays:
Christmas
Valentine’s Day
Women’s Day
Easter
Mother’s Day
All Saints’ Day
Our aim is to ensure visual continuity and a wide colour range, while maintaining consistent quality standards and a constantly up-to-date presence in store.
Made in Italy and short supply chain
We promote Italian production and a short supply chain: many of our flowers and plants are grown in Tuscany and other key Italian floriculture areas, cultivated by our members using low environmental impact processes.
This approach allows us to reduce transport, improve shelf life and offer a fresher, more ethical and sustainable product.
Shared planning Expand Close
Each customer is supported by a dedicated account manager, who coordinates production, assortments and seasonal campaigns.
Through constant updates on trends and product availability, we help retail brands to plan supplies in advance and to respond quickly to changes in demand.
In-store services Expand Close
We offer a package of services that goes beyond simple delivery:
- Training courses for staff working in plant and flower departments
- Merchandising services and support in managing display areas
- Corner and assortment analysis to optimise product rotation and visual impact
Our aim is to create a shared journey, where production and retail brands work together on an ongoing basis to improve department performance and end-customer satisfaction.
Logistics and customisation
Flora Toscana’s in-house logistics are designed to meet the needs of large-scale retail: tight lead times, accuracy and reliability.
We organise deliveries in a flexible and widespread manner, with AxA transport solutions (next-day delivery, where possible) and optimised packaging systems.
Personalisation and packaging
We create dedicated lines for each retail brand, with packaging and graphics aligned with the brand identity.
We also manage private label projects, promotional bouquets and seasonal assortments on request.
Each package can include peel-off labels, barcodes and QR codes, with complete and customised information.
Efficient logistics
We manage transport using CC trolleys, pallets and optimised mini packs, in order to reduce environmental impact and ensure perfect product preservation during transport.
Thanks to our in-house logistics organisation and a network of logistics partners, we are able to handle complex orders and fast deliveries in Italy and abroad.
