Cash&Carry Firenze, Viareggio and Tuscany
Wholesale flowers, foliage and plants for florists, floral designers, event planners and retailers
The Cash & Carry is designed for those who work with flowers every day. Here, florists, floral designers and event professionals find a wide, up-to-date and carefully selected assortment: cut flowers, foliage, potted plants and professional accessories, all in a single, climate-controlled space that is easy to reach.
Our products come from local production, our cooperative members and highly selected international suppliers. Thanks to direct imports and online purchasing from the main Northern European flower auctions, we are able to guarantee an assortment that meets the needs of professionals and reflects the leading international trends.
Cash&Carry Firenze
A buying experience designed for flower professionals
The Florence location offers:
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Climate-controlled environment for optimal product storage and selection -
Support from specialised staff
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Wide selection of cut flowers and foliage
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Potted plants indoor and outdoor
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Direct imports of roses from Ecuador
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Accessory area entirely dedicated to professionals
Inside, you will also find a fully equipped working laboratory, with professional workbenches, cold storage and dedicated areas for preparing arrangements, bouquets and installations directly on site.
Cash&Carry Viareggio
In collaboration with BStore
Flora Toscana’s quality also reaches the coast.
Thanks to the collaboration with BStore, the new Cash & Carry in Viareggio has been launched, becoming a point of reference for professionals working across Versilia, Lucca and Liguria.
At the Viareggio location (Via Aurelia Sud 415), you will find:
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Cut flowers and foliage by Flora Toscana displayed in a temperature-controlled environment
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A wide selection of ornamental plants for indoor and outdoor use
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A wide range of professional accessories
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New proposals always aligned with trends and seasonality
An ideal solution for those working with private events, hotels, wedding planners and coastal venues, offering constant availability and dedicated support.
Flower Lab
Your workspace
The Flower Lab is one of the most appreciated spaces at the Florence Cash & Carry: a large, well-equipped workshop entirely dedicated to professionals who need a comfortable and functional place to work on their installations.
It is a space available for hire by reservation, where floral designers, wedding planners and florists can prepare arrangements, bouquets, installations and complex set-ups using the materials purchased on site.
The perfect space to prepare your events!
You will find:
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Large, comfortable workbenches
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Cold storage to keep materials fresh during preparation
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Tools and equipment to work in an organised manner
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Ample space for teams and large-scale productions
Flower and plant suppliers for floral designers and events
Florists and floral designers work with tight deadlines, customised requests and materials that must always be perfect.
The Cash & Carry was created precisely for this purpose: to offer flexibility, immediate availability and true freshness.
The location of our stores (Florence and Viareggio) is strategic: close to the main Tuscan venues, from the Chianti hills to Versilia, as well as historic villas and private residences.
Why choose Flora Toscana
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Complete assortments updated daily
Direct access to products with no minimum order requirement
The ability to check flower quality, colour and stage of opening
Varieties aligned with Instagram and Pinterest trends
Availability of distinctive products and seasonal flowers
Experienced staff with a deep understanding of the event industry’s needs
What retailers will find
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Selected fresh flowers
Seasonal plants
Products always available
Assortments designed for everyday work
Competitive and up-to-date pricing
Professional accessories and materials
Flower and plant suppliers for shops and independent retailers
The Cash & Carry is also a point of reference for flower shops and small businesses that require frequent supplies, with no volume constraints or rigid scheduling.
The combination of free selection, consistent quality and the support of knowledgeable staff makes the experience simple and efficient.
Come and visit us!
Whether you are a florist, a floral designer, an event professional or a retailer, our Cash & Carry locations are designed to simplify your work and offer you what you need, when you need it.
Cash and Carry Viareggio
Dalla collaborazione tra Flora Toscana e BStore, un nuovo Cash & Carry dedicato alla vendita di fiori e fronde recise.
