Production and wholesale of cut flowers

Wholesale cut flowers: Italian quality, guaranteed freshness

Every flower that leaves our warehouses carries a story of passion, collaboration and attention to detail.

We are a producers’ cooperative that grows, selects and distributes cut flowers destined for large-scale retail, wholesalers, garden centres, florists and event planners, in Italy and across Europe.

Thanks to a short supply chain and a highly organised in-house logistics system, we guarantee fresh, long-lasting and uniform products in every season.

Explore the production

Wide assortment and seasonality of cut flowers

Il nostro assortimento di fiori recisi cambia con le stagioni, seguendo i ritmi della natura e le esigenze del mercato.

Selezioniamo ogni varietà per offrire colore, resistenza e uniformità di calibro, in linea con gli standard richiesti dai nostri clienti professionali.

Tra le principali produzioni dei nostri soci

Premium ruscus grown in Italy and packaged in semi-vacuum bags to preserve freshness and quality over time.

A carefully managed production protocol and an innovative preservation system ensure a longer-than-average shelf life.

Each of these species is cultivated with careful attention to flower longevity, resistance during transport, and colour consistency.

The aim is to offer a product that retains its beauty and freshness even in the most dynamic environments, such as large-scale retail outlets or major floral events.

Fronds and decorative foliage: Eucalyptus, Aralia, Aspidistra

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From field to bouquet: the value of the supply chain

Every day, in our facilities, the production of cut flowers follows a precise journey: from harvesting in our members’ greenhouses to selection, packaging and delivery.

A system that reduces lead times, protects quality and respects seasonality.

Our flowers come from cultivation spread across more than 200 hectares, many of which are managed according to low environmental impact protocols.

This is how we combine aesthetic quality, longevity and sustainability in a single product.

Short supply chain, lasting freshness

Our strength lies in the close proximity between production and distribution.

The short supply chain allows us to control every stage of the process and deliver fresher, more vibrant flowers, with a longer shelf life.

Fewer steps, less stress for the product, greater satisfaction for those who use it.

Customised processing and bespoke packaging

At Flora Toscana, cut flowers are not just a product, but a living material to be enhanced.

For this reason, we offer customised processing that allows the assortment to be tailored to the needs of each client.

Processing and packaging

Nei nostri reparti specializzati realizziamo:

Single and multi-stem bunches, ready for sale
Pre-packed bouquets in various sizes
Themed processing (seasonal, festive, promotional)
Customised packaging with labels, logos and QR codes
Packing and Packaging
Storage and Distribution
Packing on semi-automatic lines to ensure speed and consistency

Each stage is carefully overseen by our operators to guarantee high standards and reliable delivery times.

Logistics and distribution: quality delivered everywhere

Thanks to an in-house logistics organisation and a network of logistics partners, we are able to manage complex orders and fast deliveries in Italy and abroad.

We use CC trolleys, cartons and pallets for transport, with optimised packaging solutions that keep flowers in perfect condition until they reach their destination.

Where possible, we guarantee AxA (next-day) deliveries, preserving freshness and minimising storage time.