The Cooperative | Flora Toscana Soc. Agr. Coop.
The Cooperative

The Cooperative


Since 1971 Experience and Professionalism at the service of Horticulture.

We are a cooperative of growers based in Pescia in Tuscany, 50 km from Florence operating on an international and national level.

We come from the merge, back in 2008,  of two cooperatives Toscoflora and GeoFlor Toscana, both with a long history in floriculture.

Our 2 main core businesses are:

– Production and sales of Cut Flowers and Pot Plants

– Supply of Agricultural Technical Facilities

The cooperative offers to its own members the following services: quality technical assistance, development of new projects, market analysis, packaging, optimising costs and a collaboration with the production and the market including storage and commercialisation of the finished product.

The profits are reinvested in the development of the company’s activities and the members gain an advantage by utilising the aforementioned services.

Flora Toscana is composed of over 250 members, which run the cooperative through a board of directors selected by the members every three years. The president and vice president preside take part operatively through the General Director. The aim is to offer to the members and clients of the cooperative the best opportunities on the market with a competitive prices.



The company's structure




The General Assembly

It is the highest body of Toscoflora which decides social affairs and fundamental cooperative decisions. All partners and legal representatives with the right to vote can participate in the meeting.

The Board of Directors

Has been elected on May 8th 2017, by the general meeting and is charge for the three-year period 2017/2019 “it is invested with the widest powers for the ordinary and extraordinary administration of the society; more specifically, the board of directors are conferred all faculties for the implementation of the social object that is not by law and this statute reserved to the General Assembly (Art.  37 of Flora Toscana’s Statute)

Paolo Batoni – President of the Board of Directors

Marco Innocenti – Vice President of the Board of Directors

Members of the Board of Directors

Batoni Paolo, Benedetti Romano, Conforti Marco, Conforti Ugo, Franceschini Roberta, Giuntoli Fabrizio, Innocenti Marco, Marsili Fabrizio,  Pagni Adriano, Pagni Fabrizio, Pagni Giuseppe, Pagni Marco, Pastor Lorenzo, Spinetti Alessia. With this last election the grower members have accepted a new member voted by Flora Toscan’s employees and financiers: Roberto Maglio.

Board of Statuary Auditors

It has the task of controlling, through periodic checks, the regularity of the cooperative management



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