I ❤️ Protea | Flora Toscana Soc. Agr. Coop.
I ❤️ Protea


From the origins to Flora Toscana

The Proteaceae family is one of the most ancient and numerous plant specimen in the world thanks to its extraordinary adapting abilities to different habitats. The name “Protea” signifies its diversity and courage in the language of flowers.

It appeared 300 millions of years ago in Gondwana, the same continent that originated the actual continents of the Southern hemisphere in particular South Africa and Australia. The name “Protea” derives from an ancient mythological Greek god Proteus, who had the power to know the past, present and future. However, Proteus did not like to use his gift and he rather preferred to idle and take long sleeps on the island of Pharos in Egypt. In order to escape from those who asked him for advice or predictions, he usually transformed himself in anything (animals, vegetation or an element) so that he could not be found.

Like Proteus, even the Protea, named by Carl Linnaeus in 1735, shows an incredible variety of forms, dimensions and colours with over 1,500 varieties.



Over 150 are the varieties cultivated by Flora Toscana, among them Protea, Leucospermum, Leucadendron Telopea, Banksia, Grevillea Serruria, Telopea, Brunia e Berzelia. Among the other types, the Protea Cynaroides Little Prince® shines as one of the finest specimens, a slightly smaller version of the famous King Protea the flower that symbolises South Africa, which was declared national flower in 1896.

Together with its member firms, Flora Toscana has started the cultivation of Proteas in vase in the year 2000, thanks to the partnership  with Proteaflora, an Australian firm leader in the cultivation of the Proteaceae family. This collaboration is continuing today with a long term agreement, which guarantees an exclusive contract to Flora Toscana for all Europe.

Today, all of Flora Toscana’s pot plants are certified by the Global Gap – option 2. This certification ensures a high quality standard of the product including the wealth and security of the workers and the environment.