History | Flora Toscana Soc. Agr. Coop.
History

FLORA TOSCANA

FROM 1971 TO TODAY

 

Flora Toscana is one of the most important cooperatives in the Italian horticultural sector. We are based in Pescia (Tuscany) and we come from the merge between Geo-Flor Toscana and Toscoflora, two large grower cooperatives, both with over 30 years of experience in the cut flower and foliage market.

TOSCOFLORA, based in Pescia, started it’s activity in 1971 when a group of flower growers joined together in a cooperative so they could buy all the products needed for the cultivation of flowers (plastic, seedlings, fertilizers, etc.) obtaining better prices.

GEO-FLOR TOSCANA, based in Marlia near Lucca, started it’s activity in 1977 when again a group of growers joined in a cooperative to purchase bulk quantities of Gladiolus bulbs and compost.

In 2008 we have the merging into Flora Toscana, cooperative with over 250 growers based mainly in Tuscany but also in other regions of Italy including Spain and Kenya.

 

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1971
THE COOPERATIVE TOSCOFLORA WAS ESTABLISHED IN 1971
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1977
THE COOPERATIVE GEOFLOR WAS ESTABLISHED IN 1977
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1979
THE FIRST TOSCOFLORA OFFICE, BASED IN VIA GALEOTTI PESCIA
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1981
THE START OF FLOWER SALES  
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1988
OPENING OF TOSCOFLORA’S NEW WAREHOUSE IN VIA DI MONTECARLO
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1994
THE OPENING OF TOSCOFLORA’S TECNICAL FACILITIES POINT OF SALE ON VIAREGGIO’S FLOWER MARKET
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1996
THE OPENING OF TOSCOFLORA’S WAREHOUSE IN VIA CARAVAGGIO 
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2004
THE START OF FLORA TOSCANA’S CONSORTIUM
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2008
MERGE OF TOSCOFLORA WITH GEO FLOR TOSCANA IN ONE COOPERATIVE: FLORA TOSCANA
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2009
OPENING OF THE CASH&CARRY NEAR FLORENCE
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2010
OPENING OF LATINA’S SALE OF POINT
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THE EVOLUTION OF OUR LOGO

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