{"id":7898,"date":"2025-12-15T13:55:58","date_gmt":"2025-12-15T13:55:58","guid":{"rendered":"https:\/\/flora.woola.it\/?page_id=7898"},"modified":"2026-03-26T16:08:58","modified_gmt":"2026-03-26T16:08:58","slug":"fairtrade","status":"publish","type":"page","link":"https:\/\/www.floratoscana.it\/en\/fairtrade\/","title":{"rendered":"Fairtrade"},"content":{"rendered":"<div>Fairtrade<\/div>\n<h1>What is FAIRTRADE?<\/h1>\n<div>\n<p data-start=\"0\" data-end=\"117\"><strong>Fairtrade is the international certification label for fair trade products.<\/strong><\/p>\n<p data-start=\"119\" data-end=\"374\">It ensures that coffee, bananas, cocoa, tea, cane sugar and many other products \u2014 including FLOWERS \u2014 from Asia, Africa and Latin America are produced without causing exploitation or poverty, and are purchased in accordance with fair trade principles.<\/p>\n<p data-start=\"376\" data-end=\"515\" data-is-last-node=\"\" data-is-only-node=\"\">Discover how Fairtrade can make a difference through an interview with Agnes Chebii, a worker at the Karen Roses rose greenhouses in Kenya.<\/p>\n<\/div>\n<p><p>\n        <a href=\"https:\/\/www.fairtrade.net\/it-it.html\" target=\"_blank\" rel=\"noopener\">discover fairtrade<\/a>\n    <\/p>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/Fairtrade_Certification_Mark.svg.png\" alt=\"Fairtrade\"><\/p>\n<ul>\n<li>\n<h3>Fairtrade Premium<\/h3>\n<div>\n<p>The Fairtrade system also provides for an additional amount on the product price known as the Fairtrade Premium, which is managed directly by a workers\u2019 committee, democratically elected, and used to decide which social and healthcare projects to invest the funds in.<\/p>\n<p>Fairtrade also promotes good agricultural practices, with particular attention to:<\/p>\n<p>better working conditions in compliance with health and safety standards and the guarantee of union-level wages<br \/>\nthe use of integrated pest management techniques, including beneficial insects and the rational use of fertilisers and pesticides,<br \/>\noptimising water consumption through hydroponic cultivation techniques, drip irrigation systems and rainwater harvesting.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>When did the relationship with Flora Toscana begin?<\/h3>\n<div>\n<p>The first imports of \u201cconventional\u201d African-grown roses \u2014 meaning not Fairtrade-certified \u2014 for Flora Toscana date back to 1991. To make up for a shortage of local and national products during the winter season, the cooperative decided to import cut roses directly from Africa, specifically from Zimbabwe.<br \/>\nIt was, in some respects, a difficult commercial decision because, as a producers\u2019 cooperative, some members did not welcome this \u201cincursion\u201d, perceiving it as a threat to their own products. However, it was driven by the commercial need to expand our range and retain our customer base.<br \/>\nIt was also a difficult choice from an ethical perspective. Although Flora Toscana paid suppliers market prices, the cooperative was fully aware of labour costs in Africa and felt, in some ways, part of a \u201ccolonialist\u201d system. At the same time, as a business, there was the need to respond to market demands.<\/p>\n<p>When, in 2006, the opportunity arose for flowers as well to be imported from developing countries through fair trade, we immediately embraced the idea. It represented a first step towards a form of trade that felt closer to the cooperative\u2019s mutualistic spirit: not mere charity, but tangible support for local communities.<\/p>\n<p>Our choice therefore focused on a fair trade product that also respected the environment and was guaranteed by Fairtrade certification, which applies fair trade principles according to internationally recognised standards.<\/p>\n<\/div>\n<\/li>\n<li>\n<h3>Flora Toscana and Fairtrade today<\/h3>\n<div>\n<p>Today, Flora Toscana imports Fairtrade-certified flowers directly from Kenya, supplying the major Italian large-scale retail chains and Coop stores through the Rose Solidal Coop brand.<\/p>\n<p>Flora Toscana Fairtrade identification code no. 6031.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/foto-fairtrade-10.jpg\" alt=\"Fairtrade\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/foto-fairtrade-5.jpg\" alt=\"Fairtrade\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/foto-fairtrade-4.jpg\" alt=\"Fairtrade\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/foto-fairtrade-9.jpg\" alt=\"Fairtrade\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/foto-fairtrade-2.jpg\" alt=\"Fairtrade\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/foto-fairtrade-3.jpg\" alt=\"Fairtrade\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/foto-fairtrade-6.jpg\" alt=\"Fairtrade\"><\/p>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/foto-fairtrade-7.jpg\" alt=\"Fairtrade\"><\/p>\n<\/li>\n<\/ul>\n<h3>Contact us<\/h3>\n<div>\n<p>For information, orders or collaborations, you can contact us directly: our team will get back to you as soon as possible.<\/p>\n<\/div>\n<div>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f7686-o1\" lang=\"it-IT\" dir=\"ltr\" data-wpcf7-id=\"7686\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/7898#wpcf7-f7686-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Modulo di contatto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"7686\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"it_IT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f7686-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/><input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:7686,&quot;conditions&quot;:[{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Produzione piante e fiori&quot;}]},{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Divisione GDO&quot;}]},{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Divisione Ingrosso e Approvvigionamento&quot;}]},{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Divisione C&amp;C Firenze (fioristi ed eventisti)&quot;}]},{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Divisione Piante in vaso \\u2013 Export e Approvvigionamento&quot;}]},{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Magazzino prodotti per l\\u2019agricoltura&quot;}]}],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false}}\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.5\" \/>\n<\/fieldset>\n<div class=\"uk-form-stacked\">\n\t<div class=\"uk-grid uk-child-width-1-2@s uk-grid-small\" uk-grid>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>First Name <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"full-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First name\" value=\"\" type=\"text\" name=\"full-name\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Last Name <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"full-lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last name\" value=\"\" type=\"text\" name=\"full-lastname\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Email <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Phone <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"telefono\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone number\" value=\"\" type=\"text\" name=\"telefono\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Company <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company name\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>VAT <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"piva\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Es. IT00956640478\" value=\"\" type=\"text\" name=\"piva\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Which department would you like to contact? <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"contact-department\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required uk-select\" id=\"contact-department\" aria-required=\"true\" aria-invalid=\"false\" name=\"contact-department\"><option value=\"\">Select an option<\/option><option value=\"Plant and flower production\">Plant and flower production<\/option><option value=\"Agricultural products and services\">Agricultural products and services<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n <!-- \n  <div data-id=\"\"Produzione\" data-orig_data_id=\"\"Produzione\" data-clear_on_hide class=\"form-produzione\" data-class=\"wpcf7cf_group\">\n  <div class=\"uk-margin\">\n    <h4>Dettagli richiesta<\/h4>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"produzione-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Descrivi la tua richiesta di produzione\" name=\"produzione-message\"><\/textarea><\/span>\n  <\/div>\n  <\/div>\n\n  <div data-id=\"\"Divisione\" data-orig_data_id=\"\"Divisione\" data-clear_on_hide class=\"form-gdo\" data-class=\"wpcf7cf_group\">\n  <div class=\"uk-margin\">\n    <h4>Dettagli richiesta<\/h4>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"gdo-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Descrivi la tua richiesta per la GDO\" name=\"gdo-message\"><\/textarea><\/span>\n  <\/div>\n  <\/div>\n\n  <div data-id=\"\"Divisione\" data-orig_data_id=\"\"Divisione\" data-clear_on_hide class=\"form-ingrosso\" data-class=\"wpcf7cf_group\">\n  <div class=\"uk-margin\">\n    <h4>Dettagli richiesta<\/h4>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"ingrosso-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Descrivi la tua richiesta per l\u2019ingrosso\" name=\"ingrosso-message\"><\/textarea><\/span>\n  <\/div>\n  <\/div>\n\n  <div data-id=\"\"Divisione\" data-orig_data_id=\"\"Divisione\" data-clear_on_hide class=\"form-cashcarry\" data-class=\"wpcf7cf_group\">\n  <div class=\"uk-margin\">\n    <h4>Dettagli richiesta<\/h4>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"cc-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Descrivi la tua richiesta per il Cash&amp;Carry\" name=\"cc-message\"><\/textarea><\/span>\n  <\/div>\n  <\/div>\n\n  <div data-id=\"\"Divisione\" data-orig_data_id=\"\"Divisione\" 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<\/div>\n  <\/div>\n  -->\n\t<div class=\"uk-margin\">\n\t\t<h4>Request\n\t\t<\/h4>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Detail your request\" name=\"message\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"uk-margin uk-width-1-1\" style=\"padding: 10px;\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-49\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-49\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">By clicking this button, I declare that I have read and accepted the <a href=\"\/en\/privacy-policy-and-cookie-policy\/\" target=\"_blank\">Privacy Policy<\/a> (required)<\/span><\/label><\/span><\/span><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"marketing-consent\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"marketing-consent\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I consent to the processing of my data for direct marketing purposes (optional)<\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"uk-margin\">\n\t<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAACTNE17SpKIJd2rs\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner uk-button\" type=\"submit\" value=\"SEND REQUEST\" \/><br \/>\n\t\t<span class=\"wpcf7-form-control-wrap elemento\" data-name=\"elemento\"><input type=\"hidden\" name=\"elemento\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\" value=\"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages\/7898\"><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"trigger\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text campoinvisibile\" id=\"trigger\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"trigger\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/icon_flora_toscana_bianco.svg\" alt=\"Flora Toscana\"><\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"animation\":\"slide-bottom\",\"image_effect\":\"parallax\",\"image_height\":400,\"image_parallax_target\":\"![class*='uk-section-'] ~ [class*='uk-section-']\",\"image_position\":\"bottom-left\",\"media_focal_point\":\"bottom-center\",\"padding\":\"large\",\"padding_remove_bottom\":false,\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Fairtrade\",\"title_element\":\"div\",\"title_style\":\"h6\"}},{\"type\":\"headline\",\"props\":{\"content\":\"What is FAIRTRADE?\",\"css\":\".el-element {\\n    font-weight:bolder;\\n    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the Karen Roses rose greenhouses in Kenya.<\\\/p>\",\"margin\":\"default\",\"text_style\":\"large\"}},{\"type\":\"button\",\"props\":{\"css\":\".el-item:last-child .uk-button {\\n    background-color:transparent!important;\\n    border-color: #005550;\\n}\\n\\n.el-item:first-child .uk-button {\\n    background-color:#005550!important;\\n    border-color: #005550;\\n    color: var(--verdino)!important;\\n}\\n.el-item .uk-button:hover {\\n    background-color: #aecc53!important;\\n    border-color: #aecc53!important;\\n    color: #005550!important;\\n}\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"discover 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more\",\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>The Fairtrade system also provides for an additional amount on the product price known as the Fairtrade Premium, which is managed directly by a workers\\u2019 committee, democratically elected, and used to decide which social and healthcare projects to invest the funds in.<\\\/p>\\n\n\n<p>Fairtrade also promotes good agricultural practices, with particular attention to:<\\\/p>\\n\n\n<p>better working conditions in compliance with health and safety standards and the guarantee of union-level wages<br \\\/>\\nthe use of integrated pest management techniques, including beneficial insects and the rational use of fertilisers and pesticides,<br \\\/>\\noptimising water consumption through hydroponic cultivation techniques, drip irrigation systems and rainwater harvesting.<\\\/p>\\n\",\"title\":\"Fairtrade Premium\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>The first imports of \\u201cconventional\\u201d African-grown roses \\u2014 meaning not Fairtrade-certified \\u2014 for Flora Toscana date back to 1991. To make up for a shortage of local and national products during the winter season, the cooperative decided to import cut roses directly from Africa, specifically from Zimbabwe.<br \\\/>\\nIt was, in some respects, a difficult commercial decision because, as a producers\\u2019 cooperative, some members did not welcome this \\u201cincursion\\u201d, perceiving it as a threat to their own products. However, it was driven by the commercial need to expand our range and retain our customer base.<br \\\/>\\nIt was also a difficult choice from an ethical perspective. Although Flora Toscana paid suppliers market prices, the cooperative was fully aware of labour costs in Africa and felt, in some ways, part of a \\u201ccolonialist\\u201d system. At the same time, as a business, there was the need to respond to market demands.<\\\/p>\\n\n\n<p>When, in 2006, the opportunity arose for flowers as well to be imported from developing countries through fair trade, we immediately embraced the idea. It represented a first step towards a form of trade that felt closer to the cooperative\\u2019s mutualistic spirit: not mere charity, but tangible support for local communities.<\\\/p>\\n\n\n<p>Our choice therefore focused on a fair trade product that also respected the environment and was guaranteed by Fairtrade certification, which applies fair trade principles according to internationally recognised standards.<\\\/p>\",\"title\":\"When did the relationship with Flora Toscana begin?\"}},{\"type\":\"accordion_item\",\"props\":{\"content\":\"\n\n<p>Today, Flora Toscana imports Fairtrade-certified flowers directly from Kenya, supplying the major Italian large-scale retail chains and Coop stores through the Rose Solidal Coop brand.<\\\/p>\\n\n\n<p>Flora Toscana Fairtrade identification code no. 6031.<\\\/p>\",\"title\":\"Flora Toscana and Fairtrade today\"}}]}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"overlay-slider\",\"props\":{\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"default\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"nav\":\"dotnav\",\"nav_align\":\"center\",\"nav_below\":true,\"nav_breakpoint\":\"s\",\"nav_position\":\"bottom-center\",\"nav_position_margin\":\"medium\",\"overlay_mode\":\"cover\",\"overlay_position\":\"center\",\"overlay_transition\":\"fade\",\"show_content\":true,\"show_hover_image\":true,\"show_hover_video\":true,\"show_link\":true,\"show_meta\":true,\"show_title\":true,\"slidenav\":\"default\",\"slidenav_breakpoint\":\"s\",\"slidenav_margin\":\"medium\",\"slidenav_outside_breakpoint\":\"xl\",\"slider_autoplay\":true,\"slider_autoplay_pause\":true,\"slider_gap\":\"default\",\"slider_width\":\"fixed\",\"slider_width_default\":\"1-1\",\"slider_width_medium\":\"1-3\",\"text_align\":\"center\",\"title_element\":\"h3\",\"title_hover_style\":\"reset\"},\"children\":[{\"type\":\"overlay-slider_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/12\\\/foto-fairtrade-10.jpg\",\"image_alt\":\"Fairtrade\"}},{\"type\":\"overlay-slider_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/12\\\/foto-fairtrade-5.jpg\",\"image_alt\":\"Fairtrade\"}},{\"type\":\"overlay-slider_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/12\\\/foto-fairtrade-4.jpg\",\"image_alt\":\"Fairtrade\"}},{\"type\":\"overlay-slider_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/12\\\/foto-fairtrade-9.jpg\",\"image_alt\":\"Fairtrade\"}},{\"type\":\"overlay-slider_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/12\\\/foto-fairtrade-2.jpg\",\"image_alt\":\"Fairtrade\"}},{\"type\":\"overlay-slider_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/12\\\/foto-fairtrade-3.jpg\",\"image_alt\":\"Fairtrade\"}},{\"type\":\"overlay-slider_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/12\\\/foto-fairtrade-6.jpg\",\"image_alt\":\"Fairtrade\"}},{\"type\":\"overlay-slider_item\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/12\\\/foto-fairtrade-7.jpg\",\"image_alt\":\"Fairtrade\"}}]}]}],\"props\":{\"class\":\"slider-sost\"}}],\"name\":\"panoramica\"},{\"type\":\"section\",\"props\":{\"css\":\".el-section {position:relative;min-height:100vh;}\",\"id\":\"form\",\"image_effect\":\"parallax\",\"image_position\":\"center-right\",\"image_size\":\"cover\",\"padding\":\"xlarge\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"xlarge\"},\"children\":[{\"type\":\"row\",\"props\":{\"height_viewport\":80},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Contact us\",\"css\":\".el-element {\\n    position:relative;\\n    z-index:1;\\n    font-weight:bolder;\\n}\",\"margin\":\"large\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"title_element\":\"h3\",\"title_style\":\"h1\"}},{\"type\":\"text\",\"props\":{\"class\":\"testone\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>For information, orders or collaborations, you can contact us directly: our team will get back to you as soon as possible.<\\\/p>\",\"css\":\".el-element {position:relative;\\n    z-index:1;}\",\"margin\":\"default\",\"margin_remove_top\":true,\"maxwidth\":\"2xlarge\"}},{\"type\":\"html\",\"props\":{\"content\":\"[contact-form-7 id=\\\"20ca21a\\\" title=\\\"Modulo di contatto conditional ENG\\\"]\",\"css\":\".el-element {background: var(--verdescuro);padding:20px;border-radius:30px; max-width:800px;position:relative;\\n    z-index:1;}\\n\\n.el-element p {color: white!important;margin:unset;}\\n\\n.el-element h4 {color: white!important;margin:unset; letter-spacing:0;text-transform:unset;}\\n\\n.wpcf7-list-item {margin-left: unset!important;}\\n\\n.uk-input, .uk-textarea, .uk-select {border: 1px solid #000550;border-radius:10px; background-color: var(--verdino);}\\n\\n.uk-margin {margin-top:0!important;}\\n\\n.wpcf7-not-valid-tip {color:#effe3690!important;}\\n\\n.wpcf7-submit {color:#005550!important;background-color:var(--verdino);}\\n\\na {color:var(--verdino)!important;}\\n\\na:hover {color:white!important;}\"}},{\"type\":\"image\",\"props\":{\"css\":\"\\n.el-image {position:absolute;height:100%;width:100%;top:0;right:0;transform:translatex(50%);z-index:0;opacity:.7;padding: 80px 0;}\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/10\\\/icon_flora_toscana_bianco.svg\",\"image_alt\":\"Flora Toscana\",\"image_svg_color\":\"emphasis\",\"link_aria_label\":\"Flora Toscana\",\"margin\":\"default\"}}]}]}],\"name\":\"Contattaci\"}],\"version\":\"4.5.33\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fairtrade What is FAIRTRADE? Fairtrade is the international certification label for fair trade products. It ensures that coffee, bananas, cocoa, tea, cane sugar and many other products \u2014 including FLOWERS \u2014 from Asia, Africa and Latin America are produced without causing exploitation or poverty, and are purchased in accordance with fair trade principles. Discover how [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-layout":[],"class_list":["post-7898","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages\/7898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/comments?post=7898"}],"version-history":[{"count":2,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages\/7898\/revisions"}],"predecessor-version":[{"id":14205,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages\/7898\/revisions\/14205"}],"wp:attachment":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/media?parent=7898"}],"wp:term":[{"taxonomy":"categoria-layout","embeddable":true,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/categoria-layout?post=7898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}