{"id":7284,"date":"2025-10-08T12:45:24","date_gmt":"2025-10-08T12:45:24","guid":{"rendered":"https:\/\/lucid-ganguly.89-31-73-59.plesk.page\/?page_id=7284"},"modified":"2026-03-26T16:11:34","modified_gmt":"2026-03-26T16:11:34","slug":"history","status":"publish","type":"page","link":"https:\/\/www.floratoscana.it\/en\/history\/","title":{"rendered":"Flora Toscana \u2013 History and values of the producers\u2019 cooperative"},"content":{"rendered":"<div>\n<p>      <svg class=\"animated-svg\" viewBox=\"0 0 186.23 239.11\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Livello_2\" data-name=\"Livello 2\" viewBox=\"0 0 186.23 239.11\" preserveAspectRatio=\"xMidYMid meet\">\n  <defs><\/p>\n<style>\n      .cls-1 {\n        fill: none;\n        stroke: #fff;\n        stroke-miterlimit: 10;\n        stroke-width: 20px;\n      }\n    <\/style>\n<p>  <\/defs>\n  <g id=\"Livello_2-2\" data-name=\"Livello 2\">\n    <path class=\"path\" d=\"M9.13,159.43s-4.82,42.94,44.56,66.74c0,0,44.13-14.71,43.4-70.03,0-4.21-4.55-27.44-15.8-41.37,0,0-5.15-1.33-7.98,24.69-2.83,29.39,8.98,69.72,51.69,89.84,0,0,52.23-20.78,52.23-82.16,0-4.63-1.16-52.6-46.56-68.98,0,0,28.6-4.82,28.6-35.08,0-26.62-24.44-34.09-35.16-34.09s-35.67,11.45-35.67,34.82,24.57,36.73,40.24,36.73c0,0-17.92-7.25-30.24,10.73s-23.79,23.97-32.94,4.85c0,0,23.8-7.32,12.64-37.58,0,0-1.66-17.79-27.6-17.79-26.1,2.16-27.6,26.77-27.6,34.58,6.15,15.94,16.79,28.83,39.24,22.28,0,0-17.13-4.31-37.41,17.29-7.63,10.58-12.45,19.98-15.63,44.52Z\"\n          fill=\"none\"\n          stroke=\"#ffffff\"\n          stroke-width=\"20\"\n          stroke-miterlimit=\"10\"    \n      \/>\n      <\/g>\n<\/svg><\/p>\n<p><script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  const paths = document.querySelectorAll(\".path\");<\/p>\n<p>  paths.forEach((path, index) => {\n    const length = path.getTotalLength();<\/p>\n<p>    \/\/ Imposta stroke visivamente \"invisibile\" all'inizio\n    path.style.strokeDasharray = length;\n    path.style.strokeDashoffset = length;\n    path.style.fill = \"none\"; \/\/ Mantieni solo il bordo<\/p>\n<p>    \/\/ Animazione stroke\n    path.animate(\n      [\n        { strokeDashoffset: length },\n        { strokeDashoffset: 0 }\n      ],\n      {\n        duration: 2500,\n        easing: \"ease-in-out\",\n        fill: \"forwards\",\n        delay: index * 300\n      }\n    );\n  });\n});\n<\/script>\n<\/div>\n<h1><span data-split=\"heading\">A story made of people and cooperation.<\/span><\/h1>\n<div>\n<p>      <svg class=\"animated-svg\" viewBox=\"0 0 186.23 239.11\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Livello_2\" data-name=\"Livello 2\" viewBox=\"0 0 186.23 239.11\" preserveAspectRatio=\"xMidYMid meet\">\n  <defs><\/p>\n<style>\n      .cls-1 {\n        fill: none;\n        stroke: #fff;\n        stroke-miterlimit: 10;\n        stroke-width: 20px;\n        stroke-linecap: round;<\/p>\n<p>      }\n    <\/style>\n<p>  <\/defs>\n  <g id=\"Livello_2-2\" data-name=\"Livello 2\">\n    <path class=\"path\" d=\"M9.13,159.43s-4.82,42.94,44.56,66.74c0,0,44.13-14.71,43.4-70.03,0-4.21-4.55-27.44-15.8-41.37,0,0-5.15-1.33-7.98,24.69-2.83,29.39,8.98,69.72,51.69,89.84,0,0,52.23-20.78,52.23-82.16,0-4.63-1.16-52.6-46.56-68.98,0,0,28.6-4.82,28.6-35.08,0-26.62-24.44-34.09-35.16-34.09s-35.67,11.45-35.67,34.82,24.57,36.73,40.24,36.73c0,0-17.92-7.25-30.24,10.73s-23.79,23.97-32.94,4.85c0,0,23.8-7.32,12.64-37.58,0,0-1.66-17.79-27.6-17.79-26.1,2.16-27.6,26.77-27.6,34.58,6.15,15.94,16.79,28.83,39.24,22.28,0,0-17.13-4.31-37.41,17.29-7.63,10.58-12.45,19.98-15.63,44.52Z\"\n          fill=\"none\"\n          stroke=\"#ffffff\"\n          stroke-width=\"20\"\n          stroke-miterlimit=\"10\"    \n      \/>\n      <\/g>\n<\/svg><\/p>\n<p><script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  const paths = document.querySelectorAll(\".path\");<\/p>\n<p>  paths.forEach((path, index) => {\n    const length = path.getTotalLength();<\/p>\n<p>    \/\/ Imposta stroke visivamente \"invisibile\" all'inizio\n    path.style.strokeDasharray = length;\n    path.style.strokeDashoffset = length;\n    path.style.fill = \"none\"; 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A group of floriculture producers decide to join forces to create a facility dedicated to the production of rooted carnation cuttings and various plants.<\/p>\n<p>\t\tThis marks the beginning of our story.<\/p>\n<p>        <img class=\"img-storia\" src='\/wp-content\/uploads\/2026\/01\/1-logo-vecchio-toscoflora.jpg' alt=\"Storia Flora Toscana\"><br \/>\n\t<\/section>\n<section class=\"panel panel02\">\n<h2 class=\"uk-heading-medium\">1977 \u2013 The founding of Geo-Flor<\/h2>\n<p class=\"testone\">A group of growers from Capannori found Geo-Flor, based at the Marlia Fruit and Vegetable Market.<\/p>\n<p>\t\tCollective purchasing activities for bulbs and fertilisers begin, and the project for the new facility takes shape.<\/p>\n<p>        <img class=\"img-storia\" src='\/wp-content\/uploads\/2026\/01\/Geo-Flor-lavoratori-soci-scaled.jpg' alt=\"Storia Flora Toscana\"><br \/>\n\t<\/section>\n<section class=\"panel panel03\">\n<h2 class=\"uk-heading-medium\">1981 \u2013 The first sales at the Flower Market<\/h2>\n<p class=\"testone\">For Toscoflora, the commercial distribution of flowers begins at the Pescia Flower Market: 25 stalls, the first shared rules, member rotation systems and the first employed salesperson.<\/p>\n<p>\t\tThe cooperative officially enters the market.<\/p>\n<p>        <img class=\"img-storia\" src='\/wp-content\/uploads\/2026\/01\/Mercato-dei-Fiori-scansione-da-libro_2.jpg' alt=\"Storia Flora Toscana\"><br \/>\n\t<\/section>\n<section class=\"panel panel04\">\n<h2 class=\"uk-heading-medium\">1986\u20131988 \u2013 The new Via di Montecarlo HQ<\/h2>\n<p class=\"testone\">Construction of the new facility begins: reception area, 500 sqm of cold storage rooms, technical supplies shop, seedlings and bulbs area, offices.<\/p>\n<p>\t\tIn March 1988 the building was inaugurated and becomes the new operational centre.<\/p>\n<p>\t\t<img class=\"img-storia\" src='\/wp-content\/uploads\/2026\/01\/articolo-inaugu-montecarlo.jpg' alt=\"Storia Flora Toscana\"><br \/>\n\t<\/section>\n<section class=\"panel panel05\">\n<h2 class=\"uk-heading-medium\">1993 \u2013 Agri Vivai<\/h2>\n<p class=\"testone\">In 1993, Toscoflora acquires a majority stake in Agrivivai of Pistoia, a company entirely dedicated to the supply of products for the nursery sector.<\/p>\n<p>\t\t<img class=\"img-storia\" src='\/wp-content\/uploads\/2026\/01\/agri.png' alt=\"Storia Flora Toscana\"><br \/>\n\t<\/section>\n<section class=\"panel panel06\">\n<h2 class=\"uk-heading-medium\">1996 \u2013 Opening of the Via Caravaggio headquarters (Pescia)<\/h2>\n<p class=\"testone\">Growth during the 1990s requires new space: the Via Caravaggio headquarters is established, with 7,000 sqm of covered area, over 2,000 sqm of cold storage rooms and a section dedicated to processing for export and large-scale retail.<\/p>\n<p>\t\tThis marks a key step in our expansion.<\/p>\n<p>        <img class=\"img-storia\" src='\/wp-content\/uploads\/2026\/01\/Magazzino-Toscoflora-via-Caravaggio.jpg' alt=\"Storia Flora Toscana\"><br \/>\n\t<\/section>\n<section class=\"panel panel07\">\n<h2 class=\"uk-heading-medium\">2004 \u2013 The Flora Toscana Consortium is established<\/h2>\n<p class=\"testone\">After extensive preparatory work, the \u201cFlora Toscana\u201d Consortium is established, the result of collaboration between Toscoflora and Geo-Flor Toscana.<\/p>\n<p>\t\tThe logo incorporates elements from both organisations.<\/p>\n<p>\t\t<img class=\"img-storia\" src='\/wp-content\/uploads\/2026\/01\/Flora-Toscana-via-caravaggio-.jpg' alt=\"Storia Flora Toscana\"><br \/>\n\t<\/section>\n<section class=\"panel panel08\">\n<h2 class=\"uk-heading-medium\">2008 \u2013 The merger<\/h2>\n<p class=\"testone\">On 13 June, Toscoflora incorporates Geo-Flor and the Flora Toscana Consortium.<\/p>\n<p>\t\tFlora Toscana Societ\u00e0 Agricola Cooperativa is officially established.<\/p>\n<p>\t\tToscoflora and Geo-Flor Toscana become commercial brands of the new organisation.<\/p>\n<p>\t\t<img class=\"img-storia\" src='\/wp-content\/uploads\/2026\/01\/fusione-2008.jpg' alt=\"Storia Flora Toscana\"><br \/>\n\t<\/section>\n<section class=\"panel panel09\">\n<h2 class=\"uk-heading-medium\">2009 \u2013 Opening of the Florence Cash &amp; Carry<\/h2>\n<p class=\"testone\">The retail outlet dedicated to florists and event planners opens: cut flowers, foliage, plants and direct imports.<\/p>\n<p>\t\tA key reference point for the professional market in Tuscany.<\/p>\n<p>        <img class=\"img-storia\" src='\/wp-content\/uploads\/2026\/01\/cc-firenze.jpg' alt=\"Storia Flora Toscana\"><br \/>\n\t<\/section>\n<section class=\"panel panel10\">\n<h2 class=\"uk-heading-medium\">2010 \u2013 Latina retail outlet<\/h2>\n<p class=\"testone\">The Latina site opens, dedicated to supplying professional floriculture and horticulture businesses.<\/p>\n<p>\t\tSeeds, cuttings, growing media, fertilisers, irrigation systems and technical consultancy.<\/p>\n<p>        <img class=\"img-storia\" src='\/wp-content\/uploads\/2026\/01\/mag-latina.jpg' alt=\"Storia Flora Toscana\"><br \/>\n\t<\/section>\n<section class=\"panel panel11\">\n<h2 class=\"uk-heading-medium\">2016 \u2013 New spaces for new needs<\/h2>\n<p class=\"testone\">The cooperative\u2019s growth leads to the acquisition of a new warehouse adjacent to the Via Caravaggio headquarters.<\/p>\n<p>\t\tNew cold storage rooms, new offices and a complete reorganisation of the facility are created.<\/p>\n<p>\t\t<img class=\"img-storia\" src='\/wp-content\/uploads\/2026\/01\/mag-nuovo.jpg' alt=\"Storia Flora Toscana\"><br \/>\n\t<\/section>\n<section class=\"panel panel12\">\n<h2 class=\"uk-heading-medium\">2021 \u2013 Our 50th anniversary<\/h2>\n<p class=\"testone\">Flora Toscana celebrates 50 years of history, work and cooperation.<\/p>\n<p>\t\tA milestone shared by everyone who has contributed to the cooperative\u2019s growth. The cooperative also becomes part of the Legnaia Project, with the aim of relaunching the Agriculture division.<\/p>\n<p>        <img class=\"img-storia\" src='\/wp-content\/uploads\/2026\/01\/logo-50.jpg' alt=\"Storia Flora Toscana\"><br \/>\n    <\/section>\n<section class=\"panel panel13\">\n<h2 class=\"uk-heading-medium\">2023 \u2013 Opening of the Viareggio Cash &amp; Carry<\/h2>\n<p class=\"testone\">A reference point for professionals working across Versilia, Lucca and Liguria.<\/p>\n<p>        <img class=\"img-storia\" src='\/wp-content\/uploads\/2025\/12\/FT_BStore_17.11.24-98-2.jpg' alt=\"Storia Flora Toscana\"><br \/>\n\t<\/section>\n<section class=\"panel panel14\">\n<h2 class=\"uk-heading-medium\">2026 \u2013 55 years of activity, rebranding: new identity, same values.<\/h2>\n<p class=\"testone\">Flora Toscana updates its logo and visual identity to better reflect who it is today: a modern cooperative, rooted in its history and looking to the future.<\/p>\n<p>\t\t<img class=\"img-storia\" src='\/wp-content\/uploads\/2026\/01\/rebrand-55.jpg' alt=\"Storia Flora Toscana\"><br \/>\n      <\/section>\n<\/p><\/div>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/icon_flora_toscana_color.svg\" alt=\"Flora Toscana\"><\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"animation\":\"fade\",\"animation_delay\":\"100\",\"css\":\".el-section * {color:white!important;}\\n.el-section {position:relative;z-index:1;}\",\"height\":\"viewport\",\"height_offset_top\":true,\"height_viewport\":98,\"image_position\":\"center-center\",\"media_overlay\":\"hsla(165, 100%, 10%, 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A group of floriculture producers decide to join forces to create a facility dedicated to the production of rooted carnation cuttings and various plants.\n\n\\n\\t\\tThis marks the beginning of our story.<\\\/p>\\n        <img class=\\\"img-storia\\\" src='\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/1-logo-vecchio-toscoflora.jpg' alt=\\\"Storia Flora Toscana\\\">                \\n\\t<\\\/section>\\n\\t\n\n<section class=\\\"panel panel02\\\">\\n\\t\\t\n\n<h2 class=\\\"uk-heading-medium\\\">1977 \\u2013 The founding of Geo-Flor<\\\/h2>\\n\\t\\t\n\n<p class=\\\"testone\\\">A group of growers from Capannori found Geo-Flor, based at the Marlia Fruit and Vegetable Market.\n\n\\n\\t\\tCollective purchasing activities for bulbs and fertilisers begin, and the project for the new facility takes shape.<\\\/p>\\n        <img class=\\\"img-storia\\\" src='\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Geo-Flor-lavoratori-soci-scaled.jpg' alt=\\\"Storia Flora Toscana\\\">\\n\\t<\\\/section>\\n\\t\n\n<section class=\\\"panel panel03\\\">\\n\\t\\t\n\n<h2 class=\\\"uk-heading-medium\\\">1981 \\u2013 The first sales at the Flower Market<\\\/h2>\\n\\t\\t\n\n<p class=\\\"testone\\\">For Toscoflora, the commercial distribution of flowers begins at the Pescia Flower Market: 25 stalls, the first shared rules, member rotation systems and the first employed salesperson.\n\n\\n\\t\\tThe cooperative officially enters the market.<\\\/p>\\n        <img class=\\\"img-storia\\\" src='\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Mercato-dei-Fiori-scansione-da-libro_2.jpg' alt=\\\"Storia Flora Toscana\\\">\\n\\t<\\\/section>\\n\\t\n\n<section class=\\\"panel panel04\\\">\\n\\t\\t\n\n<h2 class=\\\"uk-heading-medium\\\">1986\\u20131988 \\u2013 The new Via di Montecarlo HQ<\\\/h2>\\n\\t\\t\n\n<p class=\\\"testone\\\">Construction of the new facility begins: reception area, 500 sqm of cold storage rooms, technical supplies shop, seedlings and bulbs area, offices.\n\n\\n\\t\\tIn March 1988 the building was inaugurated and becomes the new operational centre.<\\\/p>\\n\\t\\t<img class=\\\"img-storia\\\" src='\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/articolo-inaugu-montecarlo.jpg' alt=\\\"Storia Flora Toscana\\\">\\n\\t<\\\/section>\\n\\t\n\n<section class=\\\"panel panel05\\\">\\n\\t\\t\n\n<h2 class=\\\"uk-heading-medium\\\">1993 \\u2013 Agri Vivai<\\\/h2>\\n\\t\\t\n\n<p class=\\\"testone\\\">In 1993, Toscoflora acquires a majority stake in Agrivivai of Pistoia, a company entirely dedicated to the supply of products for the nursery sector.<\\\/p>\\n\\t\\t<img class=\\\"img-storia\\\" src='\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/agri.png' alt=\\\"Storia Flora Toscana\\\">\\n\\t<\\\/section>\\n\\t\n\n<section class=\\\"panel panel06\\\">\\n\\t\\t\n\n<h2 class=\\\"uk-heading-medium\\\">1996 \\u2013 Opening of the Via Caravaggio headquarters (Pescia)<\\\/h2>\\n\\t\\t\n\n<p class=\\\"testone\\\">Growth during the 1990s requires new space: the Via Caravaggio headquarters is established, with 7,000 sqm of covered area, over 2,000 sqm of cold storage rooms and a section dedicated to processing for export and large-scale retail.\n\n\\n\\t\\tThis marks a key step in our expansion.<\\\/p>\\n        <img class=\\\"img-storia\\\" src='\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Magazzino-Toscoflora-via-Caravaggio.jpg' alt=\\\"Storia Flora Toscana\\\">\\n\\t<\\\/section>\\n\\t\n\n<section class=\\\"panel panel07\\\">\\n\\t\\t\n\n<h2 class=\\\"uk-heading-medium\\\">2004 \\u2013 The Flora Toscana Consortium is established<\\\/h2>\\n\\t\\t\n\n<p class=\\\"testone\\\">After extensive preparatory work, the \\u201cFlora Toscana\\u201d Consortium is established, the result of collaboration between Toscoflora and Geo-Flor Toscana.\n\n\\n\\t\\tThe logo incorporates elements from both organisations.<\\\/p>\\n\\t\\t<img class=\\\"img-storia\\\" src='\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Flora-Toscana-via-caravaggio-.jpg' alt=\\\"Storia Flora Toscana\\\">\\n\\t<\\\/section>\\n\\t\n\n<section class=\\\"panel panel08\\\">\\n\\t\\t\n\n<h2 class=\\\"uk-heading-medium\\\">2008 \\u2013 The merger<\\\/h2>\\n\\t\\t\n\n<p class=\\\"testone\\\">On 13 June, Toscoflora incorporates Geo-Flor and the Flora Toscana Consortium.\n\n\\n\\t\\tFlora Toscana Societ\\u00e0 Agricola Cooperativa is officially established.\n\n\\n\\t\\tToscoflora and Geo-Flor Toscana become commercial brands of the new organisation.<\\\/p>\\n\\t\\t<img class=\\\"img-storia\\\" src='\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/fusione-2008.jpg' alt=\\\"Storia Flora Toscana\\\">\\n\\t<\\\/section>\\n\\t\n\n<section class=\\\"panel panel09\\\">\\n\\t\\t\n\n<h2 class=\\\"uk-heading-medium\\\">2009 \\u2013 Opening of the Florence Cash &amp; Carry<\\\/h2>\\n\\t\\t\n\n<p class=\\\"testone\\\">The retail outlet dedicated to florists and event planners opens: cut flowers, foliage, plants and direct imports.\n\n\\n\\t\\tA key reference point for the professional market in Tuscany.<\\\/p>\\n        <img class=\\\"img-storia\\\" src='\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/cc-firenze.jpg' alt=\\\"Storia Flora Toscana\\\">\\n\\t<\\\/section>\\n\\t\n\n<section class=\\\"panel panel10\\\">\\n\\t\\t\n\n<h2 class=\\\"uk-heading-medium\\\">2010 \\u2013 Latina retail outlet<\\\/h2>\\n\\t\\t\n\n<p class=\\\"testone\\\">The Latina site opens, dedicated to supplying professional floriculture and horticulture businesses.\n\n\\n\\t\\tSeeds, cuttings, growing media, fertilisers, irrigation systems and technical consultancy.<\\\/p>\\n        <img class=\\\"img-storia\\\" src='\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/mag-latina.jpg' alt=\\\"Storia Flora Toscana\\\">\\n\\t<\\\/section>\\n\\t\n\n<section class=\\\"panel panel11\\\">\\n\\t\\t\n\n<h2 class=\\\"uk-heading-medium\\\">2016 \\u2013 New spaces for new needs<\\\/h2>\\n\\t\\t\n\n<p class=\\\"testone\\\">The cooperative\\u2019s growth leads to the acquisition of a new warehouse adjacent to the Via Caravaggio headquarters.\n\n\\n\\t\\tNew cold storage rooms, new offices and a complete reorganisation of the facility are created.<\\\/p>\\n\\t\\t<img class=\\\"img-storia\\\" src='\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/mag-nuovo.jpg' alt=\\\"Storia Flora Toscana\\\">\\n\\t<\\\/section>\\n\\t\n\n<section class=\\\"panel panel12\\\">\\n\\t\\t\n\n<h2 class=\\\"uk-heading-medium\\\">2021 \\u2013 Our 50th anniversary<\\\/h2>\\n\\t\\t\n\n<p class=\\\"testone\\\">Flora Toscana celebrates 50 years of history, work and cooperation.\n\n\\n\\t\\tA milestone shared by everyone who has contributed to the cooperative\\u2019s growth. The cooperative also becomes part of the Legnaia Project, with the aim of relaunching the Agriculture division.<\\\/p>\\n        <img class=\\\"img-storia\\\" src='\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/logo-50.jpg' alt=\\\"Storia Flora Toscana\\\">\\n    <\\\/section>\\n      \\n\\t\n\n<section class=\\\"panel panel13\\\">\\n\\t\\t\n\n<h2 class=\\\"uk-heading-medium\\\">2023 \\u2013 Opening of the Viareggio Cash &amp; Carry<\\\/h2>\\n\\t\\t\n\n<p class=\\\"testone\\\">A reference point for professionals working across Versilia, Lucca and Liguria.<\\\/p>\\n        <img class=\\\"img-storia\\\" src='\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/FT_BStore_17.11.24-98-2.jpg' alt=\\\"Storia Flora Toscana\\\">\\n\\t<\\\/section>\\n\\t\n\n<section class=\\\"panel panel14\\\">\\n\\t\\t\n\n<h2 class=\\\"uk-heading-medium\\\">2026 \\u2013 55 years of activity, rebranding: new identity, same values.<\\\/h2>\\n\\t\\t\n\n<p class=\\\"testone\\\">Flora Toscana updates its logo and visual identity to better reflect who it is today: a modern cooperative, rooted in its history and looking to the future.<\\\/p>\\n\\t\\t<img class=\\\"img-storia\\\" src='\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/rebrand-55.jpg' alt=\\\"Storia Flora Toscana\\\">\\n      <\\\/section>      \\n  <\\\/div>\\n<\\\/div>\",\"css\":\".el-element .uk-heading-medium {font-weight:bolder;letter-spacing:-2px;}\\n\\n.el-element {position:relative;z-index:1;}\\n\\n.img-storia {overflow:hidden; border: 2px solid var(--verdescuro);border-radius:30px;}\\n\\n.img-storia {object-fit:cover;}\"}},{\"type\":\"image\",\"props\":{\"css\":\".el-element {\\n    position:fixed;\\n    top:0;\\n    left:0;\\n    transform:translate(-55%, 12.5%);\\n    z-index:0;\\n    opacity:.5;\\n}\\n\\n.el-image {\\n    height:80vh;\\n    width:80vh;\\n    z-index:-1;\\n}\\n\\n@media (max-width:960px) {\\n.el-element {\\n    position:fixed;\\n    top:0;\\n    left:0;\\n    transform:translate(-70%, 35vh);\\n    z-index:0;\\n    opacity:.3;\\n}\\n\\n.el-image {\\n    height:30vh;\\n    width:30vh;\\n    z-index:-1;\\n}\\n\\n\\n\\n}\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/10\\\/icon_flora_toscana_color.svg\",\"image_alt\":\"Flora Toscana\",\"image_svg_color\":\"emphasis\",\"link_aria_label\":\"Flora Toscana\",\"margin\":\"default\"}}]}]}]}],\"version\":\"4.5.33\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A story made of people and cooperation. 1971 \u2013 The origins On the 16th September, Toscoflora cooperative was founded. A group of floriculture producers decide to join forces to create a facility dedicated to the production of rooted carnation cuttings and various plants. This marks the beginning of our story. 1977 \u2013 The founding of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-layout":[421],"class_list":["post-7284","page","type-page","status-publish","hentry","categoria-layout-headgen"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages\/7284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/comments?post=7284"}],"version-history":[{"count":2,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages\/7284\/revisions"}],"predecessor-version":[{"id":14210,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages\/7284\/revisions\/14210"}],"wp:attachment":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/media?parent=7284"}],"wp:term":[{"taxonomy":"categoria-layout","embeddable":true,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/categoria-layout?post=7284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}