{"id":14697,"date":"2026-04-07T08:54:24","date_gmt":"2026-04-07T08:54:24","guid":{"rendered":"https:\/\/www.floratoscana.it\/?page_id=14697"},"modified":"2026-04-07T09:24:35","modified_gmt":"2026-04-07T09:24:35","slug":"pif-project-green-flora-and-future","status":"publish","type":"page","link":"https:\/\/www.floratoscana.it\/en\/pif-project-green-flora-and-future\/","title":{"rendered":"PIF Project \u201cGREEN: Flora and Future\u201d"},"content":{"rendered":"<div>\n<p>      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 642.75 640.84\">\n  <defs><\/p>\n<style>\n      .cls-1 {\n        fill: none;\n        stroke: #fff;\n        stroke-miterlimit: 10;\n        stroke-width: 90px;\n      }\n    <\/style>\n<p>  <\/defs>\n  <g id=\"Layer_1-2\" data-name=\"Layer 1\">\n    <path class=\"cls-1 path\" d=\"M168.34,380.97c-40.95-25.42-140.98-104.36-127.01-217.18S183.04,15.04,255.34,56.94s127.17,50.88,170.07,157.62,34.17,363.61-270.11,380.57C-61.18,604.11,30.32,111.87,414.42,200.63c412.04,219.45,26.95,670.37-209.24,180.34,0,0-40.7-340.97,267.34-340.97,291.08-1.02,52.28,562.24-304.18,340.97Z\"\/>\n  <\/g>\n<\/svg><\/p>\n<p><script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  const paths = document.querySelectorAll(\".path\");<\/p>\n<p>  paths.forEach((path, index) => {\n    const length = path.getTotalLength();<\/p>\n<p>    \/\/ Imposta stroke visivamente \"invisibile\" all'inizio\n    path.style.strokeDasharray = length;\n    path.style.strokeDashoffset = length;\n    path.style.fill = \"none\"; \/\/ Mantieni solo il bordo<\/p>\n<p>    \/\/ Animazione stroke\n    path.animate(\n      [\n        { strokeDashoffset: length },\n        { strokeDashoffset: 0 }\n      ],\n      {\n        duration: 2500,\n        easing: \"ease-in-out\",\n        fill: \"forwards\",\n        delay: index * 300\n      }\n    );\n  });\n});\n<\/script>\n<\/div>\n<h1><span data-split=\"heading\">Il gruppo Flora Toscana<\/span><\/h1>\n<div>\n<div dir=\"ltr\">Della famiglia di Flora Toscana fanno parte anche le aziende <strong>Agri Vivai srl<\/strong>, <strong>Clori Fiori srl, Fiori Fiori<\/strong> e <strong>Strazzi srl<\/strong>.\u00a0<\/div>\n<div dir=\"ltr\"><\/div>\n<\/div>\n<div>\n<p>      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 642.75 640.84\">\n  <defs><\/p>\n<style>\n      .cls-1 {\n        fill: none;\n        stroke: #fff;\n        stroke-miterlimit: 10;\n        stroke-width: 90px;\n      }\n    <\/style>\n<p>  <\/defs>\n  <g id=\"Layer_1-2\" data-name=\"Layer 1\">\n    <path class=\"cls-1 path\" d=\"M168.34,380.97c-40.95-25.42-140.98-104.36-127.01-217.18S183.04,15.04,255.34,56.94s127.17,50.88,170.07,157.62,34.17,363.61-270.11,380.57C-61.18,604.11,30.32,111.87,414.42,200.63c412.04,219.45,26.95,670.37-209.24,180.34,0,0-40.7-340.97,267.34-340.97,291.08-1.02,52.28,562.24-304.18,340.97Z\"\/>\n  <\/g>\n<\/svg><\/p>\n<p><script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  const paths = document.querySelectorAll(\".path\");<\/p>\n<p>  paths.forEach((path, index) => {\n    const length = path.getTotalLength();<\/p>\n<p>    \/\/ Imposta stroke visivamente \"invisibile\" all'inizio\n    path.style.strokeDasharray = length;\n    path.style.strokeDashoffset = length;\n    path.style.fill = \"none\"; \/\/ Mantieni solo il bordo<\/p>\n<p>    \/\/ Animazione stroke\n    path.animate(\n      [\n        { strokeDashoffset: length },\n        { strokeDashoffset: 0 }\n      ],\n      {\n        duration: 2500,\n        easing: \"ease-in-out\",\n        fill: \"forwards\",\n        delay: index * 300\n      }\n    );\n  });\n});\n<\/script>\n<\/div>\n<h2>The project<\/h2>\n<div>\n<p data-start=\"0\" data-end=\"249\">Flora Toscana soc. agr. coop., operating in the agricultural sector and based in PESCIA (PT), participates as lead partner in a <strong>PIF (Integrated Supply Chain Project) within the floriculture and nursery supply chain, entitled GREEN: Flora and Future.<\/strong><\/p>\n<p data-start=\"251\" data-end=\"1100\">Through this project, the company aims to pursue a number of<strong> important production, environmental and commercial objectives<\/strong>, necessary to give new impetus and development to the supply chain. Within the PIF, sub-measures 16.2, 16.3 and 1.2 will also be activated in support of the overall project, in collaboration with universities, research bodies and training agencies recognised by the Tuscany Region. With this project, <strong>Flora Toscana soc. agr. coop<\/strong>., in collaboration with Flor-Export soc. coop., <strong>intends to achieve key objectives (production, environmental and commercial) necessary to recover added value on the raw materials of primary agricultural producers and to overcome the critical issues<\/strong> in the floriculture and nursery supply chain identified by the lead partner. The interventions will be aimed at achieving the following objectives:<\/p>\n<ol data-start=\"1102\" data-end=\"1942\">\n<li data-section-id=\"ycpcti\" data-start=\"1102\" data-end=\"1272\">Introduction of technological innovation in agricultural businesses to optimise processing operations, harvesting methods and storage systems for the products obtained<\/li>\n<li data-section-id=\"1pz1w38\" data-start=\"1274\" data-end=\"1472\">Reduction of primary production costs through the improvement of equipment and agricultural structures, including systems that incorporate methods and technologies for reducing energy consumption<\/li>\n<li data-section-id=\"1bpuae\" data-start=\"1474\" data-end=\"1565\">Increase in raw material processing capacity, and improvement of logistics and marketing<\/li>\n<li data-section-id=\"1ng3912\" data-start=\"1567\" data-end=\"1843\">Enhancement of the products obtained, also through participation in pilot innovation projects and cooperation projects linked to the development of innovative techniques for preserving finished products, as well as the development of marketing and commercialisation actions<\/li>\n<li data-section-id=\"1smer5z\" data-start=\"1845\" data-end=\"1942\">Increasing producers\u2019 knowledge through a project focused on information transfer and training<\/li>\n<\/ol>\n<p data-start=\"1944\" data-end=\"2154\">In accordance with the call for Integrated Supply Chain Projects (P.I.F.) \u2013 2017 Annuality, under the PSR 2014\u20132020 Tuscany Region, published in the Official Bulletin of the Tuscany Region (BURT) on 19\/07\/2017.<\/p>\n<\/div>\n<p><p>\n        <a href=\"http:\/\/www.regione.toscana.it\/psr-2014-2020\/bandi\/bandi-aperti\" target=\"_blank\" rel=\"noopener\">http:\/\/www.regione.toscana.it\/psr-2014-2020\/bandi\/bandi-aperti<\/a>\n    <\/p>\n<\/p>\n<h3>Contattaci<\/h3>\n<div>\n<p>Per informazioni, ordini o collaborazioni puoi contattarci direttamente: il nostro team ti risponder\u00e0 al pi\u00f9 presto.<\/p>\n<\/div>\n<div>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f753-o1\" lang=\"it-IT\" dir=\"ltr\" data-wpcf7-id=\"753\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/14697#wpcf7-f753-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Modulo di contatto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"753\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"it_IT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f753-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/><input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:753,&quot;conditions&quot;:[{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Produzione piante e fiori&quot;}]},{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Divisione GDO&quot;}]},{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Divisione Ingrosso e Approvvigionamento&quot;}]},{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Divisione C&amp;C Firenze (fioristi ed eventisti)&quot;}]},{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Divisione Piante in vaso \\u2013 Export e Approvvigionamento&quot;}]},{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Magazzino prodotti per l\\u2019agricoltura&quot;}]}],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false}}\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.5\" \/>\n<\/fieldset>\n<div class=\"uk-form-stacked\">\n\t<div class=\"uk-grid uk-child-width-1-2@s uk-grid-small\" uk-grid>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Nome <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"full-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Il tuo nome\" value=\"\" type=\"text\" name=\"full-name\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Cognome <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"full-lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Il tuo cognome\" value=\"\" type=\"text\" name=\"full-lastname\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Email <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"La tua mail\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Telefono <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"telefono\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Il tuo numero\" value=\"\" type=\"text\" name=\"telefono\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Azienda <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nome della tua azienda\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>P.IVA <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"p-iva\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Es. 00956640478\" value=\"\" type=\"text\" name=\"p-iva\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<p><label for=\"contact-department\">Quale reparto vorresti contattare? <sup>*<\/sup><\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"contact-department\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required uk-select\" id=\"contact-department\" aria-required=\"true\" aria-invalid=\"false\" name=\"contact-department\"><option value=\"\">Scegli un reparto<\/option><option value=\"Produzione piante e fiori\">Produzione piante e fiori<\/option><option value=\"Prodotti e servizi l&#039;agricoltura\">Prodotti e servizi l&#039;agricoltura<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n <!-- \n  <div data-id=\"\"Produzione\" data-orig_data_id=\"\"Produzione\" data-clear_on_hide class=\"form-produzione\" data-class=\"wpcf7cf_group\">\n  <div class=\"uk-margin\">\n    <h4>Dettagli richiesta<\/h4>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"produzione-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Descrivi la tua richiesta di produzione\" name=\"produzione-message\"><\/textarea><\/span>\n  <\/div>\n  <\/div>\n\n  <div data-id=\"\"Divisione\" data-orig_data_id=\"\"Divisione\" data-clear_on_hide class=\"form-gdo\" data-class=\"wpcf7cf_group\">\n  <div class=\"uk-margin\">\n    <h4>Dettagli richiesta<\/h4>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"gdo-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Descrivi la tua richiesta per la GDO\" name=\"gdo-message\"><\/textarea><\/span>\n  <\/div>\n  <\/div>\n\n  <div data-id=\"\"Divisione\" data-orig_data_id=\"\"Divisione\" data-clear_on_hide class=\"form-ingrosso\" data-class=\"wpcf7cf_group\">\n  <div class=\"uk-margin\">\n    <h4>Dettagli richiesta<\/h4>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"ingrosso-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Descrivi la tua richiesta per l\u2019ingrosso\" name=\"ingrosso-message\"><\/textarea><\/span>\n  <\/div>\n  <\/div>\n\n  <div data-id=\"\"Divisione\" data-orig_data_id=\"\"Divisione\" data-clear_on_hide class=\"form-cashcarry\" data-class=\"wpcf7cf_group\">\n  <div class=\"uk-margin\">\n    <h4>Dettagli richiesta<\/h4>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"cc-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Descrivi la tua richiesta per il Cash&amp;Carry\" name=\"cc-message\"><\/textarea><\/span>\n  <\/div>\n  <\/div>\n\n  <div data-id=\"\"Divisione\" data-orig_data_id=\"\"Divisione\" data-clear_on_hide class=\"form-export\" data-class=\"wpcf7cf_group\">\n  <div class=\"uk-margin\">\n    <h4>Dettagli richiesta<\/h4>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"export-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Descrivi la tua richiesta per l\u2019export\" name=\"export-message\"><\/textarea><\/span>\n  <\/div>\n  <\/div>\n\n  <div data-id=\"\"Magazzino\" data-orig_data_id=\"\"Magazzino\" data-clear_on_hide class=\"form-agricoltura\" data-class=\"wpcf7cf_group\">\n  <div class=\"uk-margin\">\n    <h4>Dettagli richiesta<\/h4>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"agri-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Descrivi la tua richiesta per il magazzino agricoltura\" name=\"agri-message\"><\/textarea><\/span>\n  <\/div>\n  <\/div>\n  -->\n\t<div class=\"uk-margin\">\n\t\t<h4>Messaggio\n\t\t<\/h4>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Scrivi qui il tuo messaggio\" name=\"message\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"uk-margin uk-width-1-1\" style=\"padding: 10px;\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-49\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-49\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Cliccando questo pulsante dichiaro di aver letto e accettato la \n    <a href=\"\/privacy-policy\/\" target=\"_blank\">Privacy Policy<\/a> (obbligatorio)<\/span><\/label><\/span><\/span><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"marketing-consent\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"marketing-consent\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Acconsento al trattamento dei dati per finalit\u00e0 di marketing diretto (facoltativo)<\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"uk-margin\">\n\t<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAACTNE17SpKIJd2rs\" data-response-field-name=\"_wpcf7_turnstile_response\"><\/div>\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner uk-button\" type=\"submit\" value=\"INVIA RICHIESTA\" \/><br \/>\n\t\t<span class=\"wpcf7-form-control-wrap elemento\" data-name=\"elemento\"><input type=\"hidden\" name=\"elemento\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\" value=\"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages\/14697\"><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"trigger\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text campoinvisibile\" id=\"trigger\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"trigger\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/icon_flora_toscana_bianco.svg\" alt=\"\"><\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"animation\":\"fade\",\"animation_delay\":\"100\",\"class\":\"borbog\",\"css\":\".el-section * {color:white!important;}\\n.el-section {position:relative;z-index:1;}\",\"height\":\"viewport\",\"height_offset_top\":true,\"height_viewport\":98,\"image_position\":\"center-center\",\"media_overlay\":\"hsla(165, 100%, 10%, 0.9)\",\"padding\":\"large\",\"padding_remove_top\":false,\"style\":\"primary\",\"text_color\":\"light\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"xlarge\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"html\",\"props\":{\"content\":\"  <svg xmlns=\\\"http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\\" id=\\\"Layer_2\\\" data-name=\\\"Layer 2\\\" viewBox=\\\"0 0 642.75 640.84\\\">\\n  <defs>\\n    \n\n<style>\\n      .cls-1 {\\n        fill: none;\\n        stroke: #fff;\\n        stroke-miterlimit: 10;\\n        stroke-width: 90px;\\n      }\\n    <\\\/style>\\n  <\\\/defs>\\n  <g id=\\\"Layer_1-2\\\" data-name=\\\"Layer 1\\\">\\n    <path class=\\\"cls-1 path\\\" d=\\\"M168.34,380.97c-40.95-25.42-140.98-104.36-127.01-217.18S183.04,15.04,255.34,56.94s127.17,50.88,170.07,157.62,34.17,363.61-270.11,380.57C-61.18,604.11,30.32,111.87,414.42,200.63c412.04,219.45,26.95,670.37-209.24,180.34,0,0-40.7-340.97,267.34-340.97,291.08-1.02,52.28,562.24-304.18,340.97Z\\\"\\\/>\\n  <\\\/g>\\n<\\\/svg>\\n\\n<script>\\ndocument.addEventListener(\\\"DOMContentLoaded\\\", function () {\\n  const paths = document.querySelectorAll(\\\".path\\\");\\n\\n  paths.forEach((path, index) => {\\n    const length = path.getTotalLength();\\n\\n    \\\/\\\/ Imposta stroke visivamente \\\"invisibile\\\" all'inizio\\n    path.style.strokeDasharray = length;\\n    path.style.strokeDashoffset = length;\\n    path.style.fill = \\\"none\\\"; \\\/\\\/ Mantieni solo il bordo\\n\\n    \\\/\\\/ Animazione stroke\\n    path.animate(\\n      [\\n        { strokeDashoffset: length },\\n        { strokeDashoffset: 0 }\\n      ],\\n      {\\n        duration: 2500,\\n        easing: \\\"ease-in-out\\\",\\n        fill: \\\"forwards\\\",\\n        delay: index * 300\\n      }\\n    );\\n  });\\n});\\n<\\\/script>\",\"css\":\".el-element {\\n    height: 100%;\\n  width: fit-content;\\n  -webkit-mask-image: url(\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/logoxanim.png);\\n  mask-image: url(\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/logoxanim.png);\\n  -webkit-mask-repeat: no-repeat;\\n  mask-repeat: no-repeat;\\n  -webkit-mask-position: center;\\n  mask-position: center;\\n  -webkit-mask-size: contain;\\n  mask-size: contain;\\n}\\n\\n.el-element svg {\\n    height:100px;\\n    scale:103%;\\n\\n}\\n\\n\\n@media (min-width:960px) {\\n    .el-element {\\n        margin:0 auto;\\n        display: none;\\n    }\\n}\"}},{\"type\":\"headline\",\"props\":{\"block_align_breakpoint\":\"m\",\"block_align_fallback\":\"center\",\"content\":\"<span data-split=\\\"heading\\\">Il gruppo Flora Toscana<\\\/span>\",\"css\":\".el-element {font-weight:bold;letter-spacing:-2px;}\\n\\n@media (max-width:960px){\\n    .el-element {\\n  font-size: clamp(2.8rem, 1.8rem + 2vw, 3rem) !important;  \\n    }\\n}\\n\",\"margin_remove_bottom\":false,\"title_element\":\"h1\",\"title_style\":\"heading-large\"}},{\"type\":\"text\",\"props\":{\"block_align_breakpoint\":\"m\",\"block_align_fallback\":\"center\",\"class\":\"testone\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<div dir=\\\"ltr\\\">Della famiglia di Flora Toscana fanno parte anche le aziende <strong>Agri Vivai srl<\\\/strong>, <strong>Clori Fiori srl, Fiori Fiori<\\\/strong> e <strong>Strazzi srl<\\\/strong>.\\u00a0<\\\/div>\\n\n\n<div dir=\\\"ltr\\\"><\\\/div>\",\"margin\":\"medium\",\"margin_remove_top\":true}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"html\",\"props\":{\"content\":\"  <svg xmlns=\\\"http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\\" id=\\\"Layer_2\\\" data-name=\\\"Layer 2\\\" viewBox=\\\"0 0 642.75 640.84\\\">\\n  <defs>\\n    \n\n<style>\\n      .cls-1 {\\n        fill: none;\\n        stroke: #fff;\\n        stroke-miterlimit: 10;\\n        stroke-width: 90px;\\n      }\\n    <\\\/style>\\n  <\\\/defs>\\n  <g id=\\\"Layer_1-2\\\" data-name=\\\"Layer 1\\\">\\n    <path class=\\\"cls-1 path\\\" d=\\\"M168.34,380.97c-40.95-25.42-140.98-104.36-127.01-217.18S183.04,15.04,255.34,56.94s127.17,50.88,170.07,157.62,34.17,363.61-270.11,380.57C-61.18,604.11,30.32,111.87,414.42,200.63c412.04,219.45,26.95,670.37-209.24,180.34,0,0-40.7-340.97,267.34-340.97,291.08-1.02,52.28,562.24-304.18,340.97Z\\\"\\\/>\\n  <\\\/g>\\n<\\\/svg>\\n\\n<script>\\ndocument.addEventListener(\\\"DOMContentLoaded\\\", function () {\\n  const paths = document.querySelectorAll(\\\".path\\\");\\n\\n  paths.forEach((path, index) => {\\n    const length = path.getTotalLength();\\n\\n    \\\/\\\/ Imposta stroke visivamente \\\"invisibile\\\" all'inizio\\n    path.style.strokeDasharray = length;\\n    path.style.strokeDashoffset = length;\\n    path.style.fill = \\\"none\\\"; \\\/\\\/ Mantieni solo il bordo\\n\\n    \\\/\\\/ Animazione stroke\\n    path.animate(\\n      [\\n        { strokeDashoffset: length },\\n        { strokeDashoffset: 0 }\\n      ],\\n      {\\n        duration: 2500,\\n        easing: \\\"ease-in-out\\\",\\n        fill: \\\"forwards\\\",\\n        delay: index * 300\\n      }\\n    );\\n  });\\n});\\n<\\\/script>\",\"css\":\".el-element {\\n    height: 100%;\\n  width: fit-content;\\n  -webkit-mask-image: url(\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/logoxanim.png);\\n  mask-image: url(\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/logoxanim.png);\\n  -webkit-mask-repeat: no-repeat;\\n  mask-repeat: no-repeat;\\n  -webkit-mask-position: center;\\n  mask-position: center;\\n  -webkit-mask-size: contain;\\n  mask-size: contain;\\n}\\n\\n.el-element svg {\\n    height:400px;\\n    scale:103%;\\n\\n}\\n\\n\\n@media (min-width:960px) {\\n    .el-element {\\n        margin:0 auto;\\n    }\\n}\\n\\n@media (max-width:960px) {\\n    .el-element {\\n\\t\\tdisplay:none;\\n    }\\n}\"}}]}],\"props\":{\"layout\":\"1-2,1-2\",\"width\":\"expand\"}}],\"name\":\"TESTATA ANIMAZIONE SVG\"},{\"type\":\"section\",\"props\":{\"animation\":\"fade\",\"class\":\"borbog\",\"image_effect\":\"parallax\",\"image_height\":400,\"image_parallax_target\":\"![class*='uk-section-'] ~ [class*='uk-section-']\",\"image_position\":\"bottom-left\",\"media_focal_point\":\"bottom-center\",\"padding\":\"large\",\"padding_remove_bottom\":false,\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"The project\",\"css\":\".el-element {\\n    font-weight:bolder;\\n}\",\"margin\":\"large\",\"margin_remove_bottom\":true,\"text_align\":\"center\",\"text_align_breakpoint\":\"m\",\"title_element\":\"h2\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p data-start=\\\"0\\\" data-end=\\\"249\\\">Flora Toscana soc. agr. coop., operating in the agricultural sector and based in PESCIA (PT), participates as lead partner in a <strong>PIF (Integrated Supply Chain Project) within the floriculture and nursery supply chain, entitled GREEN: Flora and Future.<\\\/strong><\\\/p>\\n\n\n<p data-start=\\\"251\\\" data-end=\\\"1100\\\">Through this project, the company aims to pursue a number of<strong> important production, environmental and commercial objectives<\\\/strong>, necessary to give new impetus and development to the supply chain. Within the PIF, sub-measures 16.2, 16.3 and 1.2 will also be activated in support of the overall project, in collaboration with universities, research bodies and training agencies recognised by the Tuscany Region. With this project, <strong>Flora Toscana soc. agr. coop<\\\/strong>., in collaboration with Flor-Export soc. coop., <strong>intends to achieve key objectives (production, environmental and commercial) necessary to recover added value on the raw materials of primary agricultural producers and to overcome the critical issues<\\\/strong> in the floriculture and nursery supply chain identified by the lead partner. The interventions will be aimed at achieving the following objectives:<\\\/p>\\n\n\n<ol data-start=\\\"1102\\\" data-end=\\\"1942\\\">\\n\n\n<li data-section-id=\\\"ycpcti\\\" data-start=\\\"1102\\\" data-end=\\\"1272\\\">Introduction of technological innovation in agricultural businesses to optimise processing operations, harvesting methods and storage systems for the products obtained<\\\/li>\\n\n\n<li data-section-id=\\\"1pz1w38\\\" data-start=\\\"1274\\\" data-end=\\\"1472\\\">Reduction of primary production costs through the improvement of equipment and agricultural structures, including systems that incorporate methods and technologies for reducing energy consumption<\\\/li>\\n\n\n<li data-section-id=\\\"1bpuae\\\" data-start=\\\"1474\\\" data-end=\\\"1565\\\">Increase in raw material processing capacity, and improvement of logistics and marketing<\\\/li>\\n\n\n<li data-section-id=\\\"1ng3912\\\" data-start=\\\"1567\\\" data-end=\\\"1843\\\">Enhancement of the products obtained, also through participation in pilot innovation projects and cooperation projects linked to the development of innovative techniques for preserving finished products, as well as the development of marketing and commercialisation actions<\\\/li>\\n\n\n<li data-section-id=\\\"1smer5z\\\" data-start=\\\"1845\\\" data-end=\\\"1942\\\">Increasing producers\\u2019 knowledge through a project focused on information transfer and training<\\\/li>\\n<\\\/ol>\\n\n\n<p data-start=\\\"1944\\\" data-end=\\\"2154\\\">In accordance with the call for Integrated Supply Chain Projects (P.I.F.) \\u2013 2017 Annuality, under the PSR 2014\\u20132020 Tuscany Region, published in the Official Bulletin of the Tuscany Region (BURT) on 19\\\/07\\\/2017.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"button\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"http:\\\/\\\/www.regione.toscana.it\\\/psr-2014-2020\\\/bandi\\\/bandi-aperti\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"http:\\\/\\\/www.regione.toscana.it\\\/psr-2014-2020\\\/bandi\\\/bandi-aperti\"}}]}]}],\"props\":{\"css\":\".el-row .uk-card-media-bottom {\\n    transform: translatex(-10%)!important;\\n}\",\"divider\":false,\"height_viewport\":70,\"margin\":\"large\"}}],\"name\":\"panoramica\"},{\"type\":\"section\",\"props\":{\"css\":\".el-section {position:relative;min-height:100vh;}\",\"id\":\"form\",\"image_effect\":\"parallax\",\"image_position\":\"center-right\",\"image_size\":\"cover\",\"padding\":\"xlarge\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"xlarge\"},\"children\":[{\"type\":\"row\",\"props\":{\"height_viewport\":80},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Contattaci\",\"css\":\".el-element {\\n    position:relative;\\n    z-index:1;\\n    font-weight:bolder;\\n}\",\"margin\":\"large\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"title_element\":\"h3\",\"title_style\":\"h1\"}},{\"type\":\"text\",\"props\":{\"class\":\"testone\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Per informazioni, ordini o collaborazioni puoi contattarci direttamente: il nostro team ti risponder\\u00e0 al pi\\u00f9 presto.<\\\/p>\",\"css\":\".el-element {position:relative;\\n    z-index:1;}\",\"margin\":\"default\",\"margin_remove_top\":true,\"maxwidth\":\"2xlarge\"}},{\"type\":\"html\",\"props\":{\"content\":\"[contact-form-7 id=\\\"776624a\\\" title=\\\"Modulo di contatto conditional\\\"]\",\"css\":\".el-element {background: var(--verdescuro);padding:20px;border-radius:30px; max-width:800px;position:relative;\\n    z-index:1;}\\n\\n.el-element p {color: white!important;margin:unset;}\\n\\n.el-element h4 {color: white!important;margin:unset; letter-spacing:0;text-transform:unset;}\\n\\n.wpcf7-list-item {margin-left: unset!important;}\\n\\n.uk-input, .uk-textarea, .uk-select {border: 1px solid #000550;border-radius:10px; background-color: var(--verdino);}\\n\\n.uk-margin {margin-top:0!important;}\\n\\n.wpcf7-not-valid-tip {color:#effe3690!important;}\\n\\n.wpcf7-submit {color:#005550!important;background-color:var(--verdino);}\\n\\na {color:var(--verdino)!important;}\\n\\na:hover {color:white!important;}\"}},{\"type\":\"image\",\"props\":{\"css\":\"\\n.el-image {position:absolute;height:100%;width:100%;top:0;right:0;transform:translatex(50%);z-index:0;opacity:.5;padding: 80px 0;}\",\"image\":\"wp-content\\\/uploads\\\/2025\\\/10\\\/icon_flora_toscana_bianco.svg\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]}]}],\"name\":\"Contattaci\"}],\"version\":\"4.5.33\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il gruppo Flora Toscana Della famiglia di Flora Toscana fanno parte anche le aziende Agri Vivai srl, Clori Fiori srl, Fiori Fiori e Strazzi srl.\u00a0 The project Flora Toscana soc. agr. coop., operating in the agricultural sector and based in PESCIA (PT), participates as lead partner in a PIF (Integrated Supply Chain Project) within the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-layout":[],"class_list":["post-14697","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages\/14697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/comments?post=14697"}],"version-history":[{"count":2,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages\/14697\/revisions"}],"predecessor-version":[{"id":14702,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages\/14697\/revisions\/14702"}],"wp:attachment":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/media?parent=14697"}],"wp:term":[{"taxonomy":"categoria-layout","embeddable":true,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/categoria-layout?post=14697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}