{"id":14682,"date":"2026-04-07T09:03:36","date_gmt":"2026-04-07T09:03:36","guid":{"rendered":"https:\/\/www.floratoscana.it\/?page_id=14682"},"modified":"2026-04-16T12:12:00","modified_gmt":"2026-04-16T12:12:00","slug":"hub-for-the-marketing-of-flowers-and-plants-cultivated-within-the-district-using-environmentally-sustainable-methods","status":"publish","type":"page","link":"https:\/\/www.floratoscana.it\/en\/hub-for-the-marketing-of-flowers-and-plants-cultivated-within-the-district-using-environmentally-sustainable-methods\/","title":{"rendered":"HUB for the marketing of flowers and plants cultivated within the district using environmentally sustainable methods"},"content":{"rendered":"<div>\n<p>      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 642.75 640.84\">\n  <defs><\/p>\n<style>\n      .cls-1 {\n        fill: none;\n        stroke: #fff;\n        stroke-miterlimit: 10;\n        stroke-width: 90px;\n      }\n    <\/style>\n<p>  <\/defs>\n  <g id=\"Layer_1-2\" data-name=\"Layer 1\">\n    <path class=\"cls-1 path\" d=\"M168.34,380.97c-40.95-25.42-140.98-104.36-127.01-217.18S183.04,15.04,255.34,56.94s127.17,50.88,170.07,157.62,34.17,363.61-270.11,380.57C-61.18,604.11,30.32,111.87,414.42,200.63c412.04,219.45,26.95,670.37-209.24,180.34,0,0-40.7-340.97,267.34-340.97,291.08-1.02,52.28,562.24-304.18,340.97Z\"\/>\n  <\/g>\n<\/svg><\/p>\n<p><script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  const paths = document.querySelectorAll(\".path\");<\/p>\n<p>  paths.forEach((path, index) => {\n    const length = path.getTotalLength();<\/p>\n<p>    \/\/ Imposta stroke visivamente \"invisibile\" all'inizio\n    path.style.strokeDasharray = length;\n    path.style.strokeDashoffset = length;\n    path.style.fill = \"none\"; \/\/ Mantieni solo il bordo<\/p>\n<p>    \/\/ Animazione stroke\n    path.animate(\n      [\n        { strokeDashoffset: length },\n        { strokeDashoffset: 0 }\n      ],\n      {\n        duration: 2500,\n        easing: \"ease-in-out\",\n        fill: \"forwards\",\n        delay: index * 300\n      }\n    );\n  });\n});\n<\/script>\n<\/div>\n<h1>H.F.P. project<\/h1>\n<div>\n<div dir=\"ltr\">\n<div class=\"flex flex-col text-sm pb-25\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:c89d2484-d168-4536-83d9-5f55411ff0bd-0\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div data-message-author-role=\"assistant\" data-message-id=\"c259eb06-af10-4670-8a23-d53ff46c2cee\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"116\" data-is-last-node=\"\" data-is-only-node=\"\">HUB for the marketing of flowers and plants cultivated within the district using environmentally sustainable methods<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div aria-hidden=\"true\" data-edge=\"true\" class=\"pointer-events-none h-px w-px absolute bottom-0\"><\/div>\n<\/div>\n<div dir=\"ltr\"><\/div>\n<\/div>\n<div>\n<p>      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" data-name=\"Layer 2\" viewBox=\"0 0 642.75 640.84\">\n  <defs><\/p>\n<style>\n      .cls-1 {\n        fill: none;\n        stroke: #fff;\n        stroke-miterlimit: 10;\n        stroke-width: 90px;\n      }\n    <\/style>\n<p>  <\/defs>\n  <g id=\"Layer_1-2\" data-name=\"Layer 1\">\n    <path class=\"cls-1 path\" d=\"M168.34,380.97c-40.95-25.42-140.98-104.36-127.01-217.18S183.04,15.04,255.34,56.94s127.17,50.88,170.07,157.62,34.17,363.61-270.11,380.57C-61.18,604.11,30.32,111.87,414.42,200.63c412.04,219.45,26.95,670.37-209.24,180.34,0,0-40.7-340.97,267.34-340.97,291.08-1.02,52.28,562.24-304.18,340.97Z\"\/>\n  <\/g>\n<\/svg><\/p>\n<p><script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  const paths = document.querySelectorAll(\".path\");<\/p>\n<p>  paths.forEach((path, index) => {\n    const length = path.getTotalLength();<\/p>\n<p>    \/\/ Imposta stroke visivamente \"invisibile\" all'inizio\n    path.style.strokeDasharray = length;\n    path.style.strokeDashoffset = length;\n    path.style.fill = \"none\"; \/\/ Mantieni solo il bordo<\/p>\n<p>    \/\/ Animazione stroke\n    path.animate(\n      [\n        { strokeDashoffset: length },\n        { strokeDashoffset: 0 }\n      ],\n      {\n        duration: 2500,\n        easing: \"ease-in-out\",\n        fill: \"forwards\",\n        delay: index * 300\n      }\n    );\n  });\n});\n<\/script>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/12\/pnr-2.jpg\" alt=\"\"><\/p>\n<div>\n<p style=\"text-align: center;\"><strong>PSR 2014\u20132022 Tuscany Region<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Integrated District Plan (P.I.D.)<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Pistoia and Lucca Floriculture and Nursery Rural District<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Year 2019<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>PROJECT No. 5\/2019<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Title<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>H.F.P. \u201cHUB for the marketing of flowers and plants cultivated within the district using environmentally sustainable methods\u201d<\/strong><\/p>\n<p>LEAD PARTNER: FLORA TOSCANA AGRICULTURAL COOPERATIVE SOCIETY<\/p>\n<p><strong>Project summary<\/strong><\/p>\n<p>The P.I.D. of the interprovincial floriculture and nursery district of Pistoia and Lucca originates from the need to equip the extensive district area, which covers 20 municipalities across 2 provinces, with a total of 46,581 hectares of cultivated land and 1,707 employees, with a structure that promotes the enhancement and marketing of flowers and plants produced by floriculture and nursery businesses within the district. In summary, actions are envisaged to innovate and upgrade company assets, alongside interventions by businesses aimed at improving efficiency and energy savings, as well as the use of renewable energy sources.<\/p>\n<p><strong>Objectives<\/strong><\/p>\n<p>The objectives of the P.I.D. are essentially aimed at removing obstacles to technological and commercial development and at fostering the progressive consolidation of activities, not only in floriculture and nursery production, located within the district area. In practice, the project actions, and therefore the investments envisaged by the P.I.D., move in two directions:<\/p>\n<p>\u2013 at company level, interventions are aimed at innovating and upgrading business assets and enabling the use of renewable energy sources, increasing competitiveness, safety, efficiency and environmental sustainability of floriculture and nursery activities;<\/p>\n<p>\u2013 at district level, by creating a commercial and service structure aimed at supporting a process of enhancement not only of floriculture production but also of nursery production, reducing their environmental impact, presenting suitable offers on the market to meet foreign and large-scale retail demand, and encouraging the planning of floriculture and nursery production.<\/p>\n<p>Complementing the above objectives will be investments aimed at developing: product traceability, enhancement of native Tuscan varieties, circular economy practices, recovery of plant containers and pots, and other environmental initiatives.<\/p>\n<p><strong>Participants<\/strong><\/p>\n<p>The direct participants (DP) of the PID number 13, including Flora Toscana sac, which also acts as lead partner. A further 15 entities participate indirectly in various capacities. Details of the DPs are as follows:<\/p>\n<p>A1.1 \u2013 FLORA TOSCANA sac \u2013 PESCIA<\/p>\n<p>A2.1 \u2013 DEL MINISTRO GIAMPIERO \u2013 PESCIA<\/p>\n<p>A3.1 \u2013 A5.1 \u2013 SOCIETA\u2019 AGRICOLA NANNINI VASCO E F.LLI S.S. \u2013 PESCIA<\/p>\n<p>A4.1.1 \u2013 GIUSTI NICOLA \u2013 PESCIA<\/p>\n<p>A5.1 \u2013 SOCIETA SEMPLICE \u2018AGRICOLA AMMAZZINI PIANTE DI GIANLUCA E MASSIMO \u2013 PESCIA<\/p>\n<p>A6.1 \u2013 ALTOPASCIO BLUMEN DI PAGANELLI E PAGNI SOCIETA\u2019 AGRICOLA \u2013 ALTOPASCIO<\/p>\n<p>A7.1 \u2013 FLORICOLTURA FRATELLI BEVILACQUA SOCIETA\u2019 AGRICOLA \u2013 S.PIETRO A VICO LUCCA<\/p>\n<p>A8.1 \u2013 AZIENDA AGRICOLA ANDREANI EDOARDO DI ALESSANDRO E PIERO ANDREANI SOCIETA\u2019 SEMPLICE \u2013 PESCIA<\/p>\n<p>A9.1 \u2013 ABR SS S.S. DI BERTACCA GUIDO \u2013 VIAREGGIO<\/p>\n<p>A11.1 \u2013 SOCIETA\u2019 AGRICOLA GIORGIO TESI VIVAI S.S. \u2013 PISTOIA<\/p>\n<p>A12.1 \u2013 LENZI MAURIZIO \u2013 PESCIA<\/p>\n<p>A13.1 \u2013 AZ. FLOROVIVAISTICA GIUSTI MASSIMILIANO \u2013 MONTECARLO<\/p>\n<p>Project figures<\/p>\n<p>Total planned INVESTMENT \u20ac 3,277,556.57<\/p>\n<p>Total planned FUNDING \u20ac 1,311,022.63<\/p>\n<p><strong>District Agreement<\/strong><\/p>\n<p>As with all integrated projects, an agreement among the various participants is envisaged. The District Agreement has a duration of 5 years from the decree approving the project (decree no. 8807 dated 09\/06\/2020).<\/p>\n<p><strong>Project notes<\/strong><\/p>\n<p>The project was approved on 09\/06\/2020 by Regional Executive Resolution no. 8807. During 2024, an extension was granted until 26\/09\/2024. By that date, all projects must be completed and reported through the Artea system. The final deadline for submission of the technical report on the completed PID by the lead partner is set for 28\/10\/2024.<\/p>\n<\/div>\n<h3>Contattaci<\/h3>\n<div>\n<p>Per informazioni, ordini o collaborazioni puoi contattarci direttamente: il nostro team ti risponder\u00e0 al pi\u00f9 presto.<\/p>\n<\/div>\n<div>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f753-o1\" lang=\"it-IT\" dir=\"ltr\" data-wpcf7-id=\"753\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/14682#wpcf7-f753-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Modulo di contatto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"753\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"it_IT\" 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l\\u2019agricoltura&quot;}]}],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false}}\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.5\" \/>\n<\/fieldset>\n<div class=\"uk-form-stacked\">\n\t<div class=\"uk-grid uk-child-width-1-2@s uk-grid-small\" uk-grid>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Nome <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"full-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Il tuo nome\" value=\"\" type=\"text\" name=\"full-name\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Cognome <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"full-lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Il tuo cognome\" value=\"\" type=\"text\" name=\"full-lastname\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Email <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"La tua mail\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Telefono <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"telefono\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Il tuo numero\" value=\"\" type=\"text\" name=\"telefono\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Azienda <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nome della tua azienda\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>P.IVA <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"p-iva\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required uk-input\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Es. 00956640478\" value=\"\" type=\"text\" name=\"p-iva\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<p><label for=\"contact-department\">Quale reparto vorresti contattare? <sup>*<\/sup><\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"contact-department\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required uk-select\" id=\"contact-department\" aria-required=\"true\" aria-invalid=\"false\" name=\"contact-department\"><option value=\"\">Scegli un reparto<\/option><option value=\"Produzione piante e fiori\">Produzione piante e fiori<\/option><option value=\"Prodotti e servizi l&#039;agricoltura\">Prodotti e servizi l&#039;agricoltura<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n <!-- \n  <div data-id=\"\"Produzione\" data-orig_data_id=\"\"Produzione\" data-clear_on_hide class=\"form-produzione\" data-class=\"wpcf7cf_group\">\n  <div class=\"uk-margin\">\n    <h4>Dettagli richiesta<\/h4>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"produzione-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Descrivi la tua richiesta di produzione\" name=\"produzione-message\"><\/textarea><\/span>\n  <\/div>\n  <\/div>\n\n  <div data-id=\"\"Divisione\" data-orig_data_id=\"\"Divisione\" data-clear_on_hide class=\"form-gdo\" data-class=\"wpcf7cf_group\">\n  <div class=\"uk-margin\">\n    <h4>Dettagli richiesta<\/h4>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"gdo-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Descrivi la tua richiesta per la GDO\" name=\"gdo-message\"><\/textarea><\/span>\n  <\/div>\n  <\/div>\n\n  <div data-id=\"\"Divisione\" data-orig_data_id=\"\"Divisione\" data-clear_on_hide class=\"form-ingrosso\" data-class=\"wpcf7cf_group\">\n  <div class=\"uk-margin\">\n    <h4>Dettagli richiesta<\/h4>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"ingrosso-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Descrivi la tua richiesta per l\u2019ingrosso\" name=\"ingrosso-message\"><\/textarea><\/span>\n  <\/div>\n  <\/div>\n\n  <div data-id=\"\"Divisione\" data-orig_data_id=\"\"Divisione\" data-clear_on_hide class=\"form-cashcarry\" data-class=\"wpcf7cf_group\">\n  <div class=\"uk-margin\">\n    <h4>Dettagli richiesta<\/h4>\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"cc-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Descrivi la tua richiesta per il Cash&amp;Carry\" name=\"cc-message\"><\/textarea><\/span>\n  <\/div>\n  <\/div>\n\n  <div data-id=\"\"Divisione\" data-orig_data_id=\"\"Divisione\" 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<\/div>\n  <\/div>\n  -->\n\t<div class=\"uk-margin\">\n\t\t<h4>Messaggio\n\t\t<\/h4>\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea uk-textarea\" aria-invalid=\"false\" placeholder=\"Scrivi qui il tuo messaggio\" name=\"message\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"uk-margin uk-width-1-1\" style=\"padding: 10px;\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-49\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-49\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Cliccando questo pulsante dichiaro di aver letto e accettato la \n    <a href=\"\/privacy-policy\/\" target=\"_blank\">Privacy Policy<\/a> (obbligatorio)<\/span><\/label><\/span><\/span><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" 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project\",\"css\":\".el-element {font-weight:bold;letter-spacing:-2px;}\\n\\n@media (max-width:960px){\\n    .el-element {\\n  font-size: clamp(2.8rem, 1.8rem + 2vw, 3rem) !important;  \\n    }\\n}\\n\",\"margin_remove_bottom\":false,\"title_element\":\"h1\",\"title_style\":\"heading-large\"}},{\"type\":\"text\",\"props\":{\"block_align_breakpoint\":\"m\",\"block_align_fallback\":\"center\",\"class\":\"testone\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<div dir=\\\"ltr\\\">\\n\n\n<div class=\\\"flex flex-col text-sm pb-25\\\">\\n\n\n<section class=\\\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\\\" dir=\\\"auto\\\" data-turn-id=\\\"request-WEB:c89d2484-d168-4536-83d9-5f55411ff0bd-0\\\" 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SVG\"},{\"type\":\"section\",\"props\":{\"animation\":\"fade\",\"class\":\"borbog\",\"image_effect\":\"parallax\",\"image_height\":400,\"image_parallax_target\":\"![class*='uk-section-'] ~ [class*='uk-section-']\",\"image_position\":\"bottom-left\",\"media_focal_point\":\"bottom-center\",\"padding\":\"large\",\"padding_remove_bottom\":false,\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2025\\\/12\\\/pnr-2.jpg\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\",\"text_align\":\"center\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p style=\\\"text-align: center;\\\"><strong>PSR 2014\\u20132022 Tuscany Region<\\\/strong><\\\/p>\\n\n\n<p style=\\\"text-align: center;\\\"><strong>Integrated District Plan (P.I.D.)<\\\/strong><\\\/p>\\n\n\n<p style=\\\"text-align: center;\\\"><strong>Pistoia and Lucca Floriculture and Nursery Rural District<\\\/strong><\\\/p>\\n\n\n<p style=\\\"text-align: center;\\\"><strong>Year 2019<\\\/strong><\\\/p>\\n\n\n<p style=\\\"text-align: center;\\\"><strong>PROJECT No. 5\\\/2019<\\\/strong><\\\/p>\\n\n\n<p style=\\\"text-align: center;\\\"><strong>Title<\\\/strong><\\\/p>\\n\n\n<p style=\\\"text-align: center;\\\"><strong>H.F.P. \\u201cHUB for the marketing of flowers and plants cultivated within the district using environmentally sustainable methods\\u201d<\\\/strong><\\\/p>\\n\n\n<p>LEAD PARTNER: FLORA TOSCANA AGRICULTURAL COOPERATIVE SOCIETY<\\\/p>\\n\n\n<p><strong>Project summary<\\\/strong><\\\/p>\\n\n\n<p>The P.I.D. of the interprovincial floriculture and nursery district of Pistoia and Lucca originates from the need to equip the extensive district area, which covers 20 municipalities across 2 provinces, with a total of 46,581 hectares of cultivated land and 1,707 employees, with a structure that promotes the enhancement and marketing of flowers and plants produced by floriculture and nursery businesses within the district. In summary, actions are envisaged to innovate and upgrade company assets, alongside interventions by businesses aimed at improving efficiency and energy savings, as well as the use of renewable energy sources.<\\\/p>\\n\n\n<p><strong>Objectives<\\\/strong><\\\/p>\\n\n\n<p>The objectives of the P.I.D. are essentially aimed at removing obstacles to technological and commercial development and at fostering the progressive consolidation of activities, not only in floriculture and nursery production, located within the district area. In practice, the project actions, and therefore the investments envisaged by the P.I.D., move in two directions:<\\\/p>\\n\n\n<p>\\u2013 at company level, interventions are aimed at innovating and upgrading business assets and enabling the use of renewable energy sources, increasing competitiveness, safety, efficiency and environmental sustainability of floriculture and nursery activities;<\\\/p>\\n\n\n<p>\\u2013 at district level, by creating a commercial and service structure aimed at supporting a process of enhancement not only of floriculture production but also of nursery production, reducing their environmental impact, presenting suitable offers on the market to meet foreign and large-scale retail demand, and encouraging the planning of floriculture and nursery production.<\\\/p>\\n\n\n<p>Complementing the above objectives will be investments aimed at developing: product traceability, enhancement of native Tuscan varieties, circular economy practices, recovery of plant containers and pots, and other environmental initiatives.<\\\/p>\\n\n\n<p><strong>Participants<\\\/strong><\\\/p>\\n\n\n<p>The direct participants (DP) of the PID number 13, including Flora Toscana sac, which also acts as lead partner. A further 15 entities participate indirectly in various capacities. Details of the DPs are as follows:<\\\/p>\\n\n\n<p>A1.1 \\u2013 FLORA TOSCANA sac \\u2013 PESCIA<\\\/p>\\n\n\n<p>A2.1 \\u2013 DEL MINISTRO GIAMPIERO \\u2013 PESCIA<\\\/p>\\n\n\n<p>A3.1 \\u2013 A5.1 \\u2013 SOCIETA\\u2019 AGRICOLA NANNINI VASCO E F.LLI S.S. \\u2013 PESCIA<\\\/p>\\n\n\n<p>A4.1.1 \\u2013 GIUSTI NICOLA \\u2013 PESCIA<\\\/p>\\n\n\n<p>A5.1 \\u2013 SOCIETA SEMPLICE \\u2018AGRICOLA AMMAZZINI PIANTE DI GIANLUCA E MASSIMO \\u2013 PESCIA<\\\/p>\\n\n\n<p>A6.1 \\u2013 ALTOPASCIO BLUMEN DI PAGANELLI E PAGNI SOCIETA\\u2019 AGRICOLA \\u2013 ALTOPASCIO<\\\/p>\\n\n\n<p>A7.1 \\u2013 FLORICOLTURA FRATELLI BEVILACQUA SOCIETA\\u2019 AGRICOLA \\u2013 S.PIETRO A VICO LUCCA<\\\/p>\\n\n\n<p>A8.1 \\u2013 AZIENDA AGRICOLA ANDREANI EDOARDO DI ALESSANDRO E PIERO ANDREANI SOCIETA\\u2019 SEMPLICE \\u2013 PESCIA<\\\/p>\\n\n\n<p>A9.1 \\u2013 ABR SS S.S. DI BERTACCA GUIDO \\u2013 VIAREGGIO<\\\/p>\\n\n\n<p>A11.1 \\u2013 SOCIETA\\u2019 AGRICOLA GIORGIO TESI VIVAI S.S. \\u2013 PISTOIA<\\\/p>\\n\n\n<p>A12.1 \\u2013 LENZI MAURIZIO \\u2013 PESCIA<\\\/p>\\n\n\n<p>A13.1 \\u2013 AZ. FLOROVIVAISTICA GIUSTI MASSIMILIANO \\u2013 MONTECARLO<\\\/p>\\n\n\n<p>Project figures<\\\/p>\\n\n\n<p>Total planned INVESTMENT \\u20ac 3,277,556.57<\\\/p>\\n\n\n<p>Total planned FUNDING \\u20ac 1,311,022.63<\\\/p>\\n\n\n<p><strong>District Agreement<\\\/strong><\\\/p>\\n\n\n<p>As with all integrated projects, an agreement among the various participants is envisaged. The District Agreement has a duration of 5 years from the decree approving the project (decree no. 8807 dated 09\\\/06\\\/2020).<\\\/p>\\n\n\n<p><strong>Project notes<\\\/strong><\\\/p>\\n\n\n<p>The project was approved on 09\\\/06\\\/2020 by Regional Executive Resolution no. 8807. During 2024, an extension was granted until 26\\\/09\\\/2024. By that date, all projects must be completed and reported through the Artea system. 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