{"id":14288,"date":"2026-03-18T09:39:19","date_gmt":"2026-03-18T09:39:19","guid":{"rendered":"https:\/\/www.floratoscana.it\/?page_id=14288"},"modified":"2026-03-26T10:32:20","modified_gmt":"2026-03-26T10:32:20","slug":"proteaceae","status":"publish","type":"page","link":"https:\/\/www.floratoscana.it\/en\/proteaceae\/","title":{"rendered":"Proteaceae"},"content":{"rendered":"<h1><span data-split=\"heading\">Proteaceae<\/span><\/h1>\n<div>\n<p class=\"p1\">Together with our Members, <strong>we have been cultivating potted proteas since 2000<\/strong>, gradually developing one of the widest and most recognisable collections in Europe.<\/p>\n<p class=\"p1\">Today, <strong>the range includes over 200 varieties<\/strong> and features genera such as Protea, Leucospermum, Leucadendron, Telopea, Banksia, Grevillea, and Serruria, selected for their aesthetic qualities, adaptability, and production performance.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/protea_White_Crown.png\" alt=\"Proteaceae\"><\/p>\n<h2>Origin and characteristics<\/h2>\n<div>\n<p>Proteas are plants native to the Southern Hemisphere, with a strong concentration in South Africa. They stand out for their variety of shapes, colours, and structures, making them immediately recognisable.<\/p>\n<p><strong>The name \u201cProtea\u201d<\/strong> was introduced by Linnaeus in the 18th century, inspired by the mythological figure Proteus, who could change his form. A fitting choice that perfectly reflects the nature of these plants, which vary greatly in growth habit and flowering.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/leucadendron_Burgundy_Sunset.png\" alt=\"Proteaceae\"><\/p>\n<h2>Proteas: a distinctive collection<\/h2>\n<div>\n<p>Over time, we have built a structured collection that combines iconic varieties with more distinctive selections. The different species allow for work with a wide range of shapes, volumes, and textures, making proteas a distinctive presence both as potted plants and as cut flowers.<\/p>\n<p>Among the main genera cultivated:<\/p>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/02\/Protea-.png\" alt=\"Protea\"><\/p>\n<h3>Protea<\/h3>\n<div>\n<p><span><\/span> <a onclick=\"aggancioform('Protea','');\" class=\"fakecta\">information request<\/a><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/02\/Leucospermum-1-1.png\" alt=\"Leucospermum\"><\/p>\n<h3>Leucospermum<\/h3>\n<div><span><\/span><br \/>\n<a onclick=\"aggancioform('Leucospermum','');\" class=\"fakecta\">information request<\/a><\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/02\/LEUCADENDRON-.png\" alt=\"Leucadendron\"><\/p>\n<h3>Leucadendron<\/h3>\n<div><span><\/span><br \/>\n<a onclick=\"aggancioform('Leucadendron','');\" class=\"fakecta\">information request<\/a><\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/Serruria_hybrida_Tannie_Evita.png\" alt=\"serruria\"><\/p>\n<h3>Serruria<\/h3>\n<div><span><\/span><br \/>\n<a onclick=\"aggancioform('Serruria','');\" class=\"fakecta\">information request<\/a><\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/Grevillea_hybrida_Gold_Touch-1.png\" alt=\"Grevillea\"><\/p>\n<h3>Grevillea<\/h3>\n<div><span><\/span><br \/>\n<a onclick=\"aggancioform('Grevillea','');\" class=\"fakecta\">information request<\/a><\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/telopea.png\" alt=\"Telopea\"><\/p>\n<h3>Telopea<\/h3>\n<div><span><\/span><br \/>\n<a onclick=\"aggancioform('Telopea','');\" class=\"fakecta\">information request<\/a><\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/banksia-isolated-on-white-background-2026-01-07-23-28-45-utc.png\" alt=\"Banksia\"><\/p>\n<h3>Banksia<\/h3>\n<div><span><\/span><br \/>\n<a onclick=\"aggancioform('Banksia','');\" class=\"fakecta\">information request<\/a><\/div>\n<\/li>\n<\/ul>\n<h2>Production and quality<\/h2>\n<div>\n<p>Cultivation is developed together with our Members, following an approach focused on quality and production continuity.<\/p>\n<p><strong>For over 25 years, proteas have represented a distinctive element of the Flora Toscana offering<\/strong>, with varieties grown in pots and, in many cases, distributed exclusively for the European market.<\/p>\n<p>The<strong> entire production chain is GlobalG.A.P. certified<\/strong>, ensuring high standards and constant control across all stages.<\/p>\n<\/div>\n<h3>A recognisable offering<\/h3>\n<div>\n<p>Proteas are not a passing crop.<br \/>They are a deliberate choice, built over time.<\/p>\n<p>For this reason,<strong> they now represent one of the most distinctive collections of Flora Toscana<\/strong>, combining variety, quality, and continuity in a solid and recognisable offering.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/DSC08578-scaled.jpg\" alt=\"Produzione e qualit\u00e0\"><\/p>\n<h3>Contact us<\/h3>\n<div>\n<p>For information, orders, or collaborations, you can contact us directly: our team will get back to you as soon as possible.<\/p>\n<\/div>\n<div>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f7686-o1\" lang=\"it-IT\" dir=\"ltr\" data-wpcf7-id=\"7686\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/14288#wpcf7-f7686-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Modulo di contatto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input 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value=\"{&quot;form_id&quot;:7686,&quot;conditions&quot;:[{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Produzione piante e fiori&quot;}]},{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Divisione GDO&quot;}]},{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Divisione Ingrosso e Approvvigionamento&quot;}]},{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Divisione C&amp;C Firenze (fioristi ed eventisti)&quot;}]},{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Divisione Piante in vaso \\u2013 Export e Approvvigionamento&quot;}]},{&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;contact-department&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Magazzino prodotti per l\\u2019agricoltura&quot;}]}],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false,&quot;repeater_remove_button&quot;:&quot;bottom&quot;,&quot;notice_dismissed_rollback-cf7-6.1.5&quot;:true}}\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.5\" \/>\n<\/fieldset>\n<div class=\"uk-form-stacked\">\n\t<div class=\"uk-grid uk-child-width-1-2@s uk-grid-small\" uk-grid>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>First Name <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"full-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required 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IT00956640478\" value=\"\" type=\"text\" name=\"piva\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"uk-margin\">\n\t\t\t<h4>Which department would you like to contact? <sup>*<\/sup>\n\t\t\t<\/h4>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"contact-department\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required uk-select\" id=\"contact-department\" aria-required=\"true\" aria-invalid=\"false\" name=\"contact-department\"><option value=\"\">Select an option<\/option><option value=\"Plant and flower production\">Plant and flower production<\/option><option value=\"Agricultural products and services\">Agricultural products and services<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\n\n <!-- \n  <div data-id=\"\"Produzione\" data-orig_data_id=\"\"Produzione\" data-clear_on_hide class=\"form-produzione\" data-class=\"wpcf7cf_group\">\n  <div class=\"uk-margin\">\n    <h4>Dettagli richiesta<\/h4>\n    <span 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value=\"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages\/14288\"><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"trigger\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text campoinvisibile\" id=\"trigger\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"trigger\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/icon_flora_toscana_bianco.svg\" alt=\"Flora Toscana\"><\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"animation\":\"fade\",\"animation_delay\":\"100\",\"class\":\"sezione-testata\",\"height\":\"viewport\",\"height_offset_top\":true,\"image_position\":\"center-center\",\"media_overlay\":\"hsla(165, 100%, 10%, 0.9)\",\"padding\":\"large\",\"padding_remove_top\":false,\"preserve_color\":false,\"style\":\"primary\",\"text_color\":\"light\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"block_align_breakpoint\":\"m\",\"block_align_fallback\":\"center\",\"content\":\"<span data-split=\\\"heading\\\">Proteaceae<\\\/span>\",\"css\":\".el-element {font-weight:bold;letter-spacing:-2px;}\\n\\n.el-element * {color:var(--verdino)!important;}\",\"margin_remove_bottom\":false,\"title_element\":\"h1\",\"title_style\":\"heading-medium\"}},{\"type\":\"text\",\"props\":{\"block_align_breakpoint\":\"m\",\"block_align_fallback\":\"center\",\"class\":\"testone\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p class=\\\"p1\\\">Together with our Members, <strong>we have been cultivating potted proteas since 2000<\\\/strong>, gradually developing one of the widest and most recognisable collections in Europe.<\\\/p>\\n\n\n<p class=\\\"p1\\\">Today, <strong>the range includes over 200 varieties<\\\/strong> and features genera such as Protea, Leucospermum, Leucadendron, Telopea, Banksia, Grevillea, and Serruria, selected for their aesthetic qualities, adaptability, and production performance.<\\\/p>\",\"margin\":\"medium\",\"margin_remove_top\":true,\"text_color\":\"success\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"class\":\"img-testata\",\"image\":\"wp-content\\\/uploads\\\/2026\\\/03\\\/protea_White_Crown.png\",\"image_alt\":\"Proteaceae\",\"image_svg_color\":\"emphasis\",\"link_aria_label\":\"Proteaceae\",\"margin\":\"default\"}}]}],\"props\":{\"layout\":\"2-3,1-3\"}}],\"name\":\"Chi siamo\"},{\"type\":\"section\",\"props\":{\"animation\":\"fade\",\"image_effect\":\"parallax\",\"image_height\":400,\"image_parallax_target\":\"![class*='uk-section-'] ~ [class*='uk-section-']\",\"image_position\":\"bottom-left\",\"media_focal_point\":\"bottom-center\",\"padding\":\"large\",\"padding_remove_bottom\":false,\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Origin and characteristics\",\"css\":\".el-element {\\n    font-weight:bolder;\\n    color:var(--verdescuro)!important;\\n}\",\"margin\":\"large\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"title_color\":\"success\",\"title_element\":\"h2\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"class\":\"testone\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Proteas are plants native to the Southern Hemisphere, with a strong concentration in South Africa. They stand out for their variety of shapes, colours, and structures, making them immediately recognisable.<\\\/p>\\n\n\n<p><strong>The name \\u201cProtea\\u201d<\\\/strong> was introduced by Linnaeus in the 18th century, inspired by the mythological figure Proteus, who could change his form. A fitting choice that perfectly reflects the nature of these plants, which vary greatly in growth habit and flowering.<\\\/p>\",\"margin\":\"default\",\"text_style\":\"large\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"class\":\"sfuma\",\"css\":\".el-element,.el-image {max-height:50vh;width:auto;text-align:center;}\",\"image\":\"wp-content\\\/uploads\\\/2026\\\/03\\\/leucadendron_Burgundy_Sunset.png\",\"image_alt\":\"Proteaceae\",\"image_svg_color\":\"emphasis\",\"link_aria_label\":\"Proteaceae\",\"margin\":\"default\"}}]}],\"props\":{\"divider\":false,\"height_viewport\":70,\"layout\":\"2-3,1-3\"}}],\"name\":\"panoramica\"},{\"type\":\"section\",\"props\":{\"animation\":\"fade\",\"class\":\"borbov\",\"css\":\"\\n@media (max-width:1200px) {\\n    .el-section {padding-bottom:0!important;}}\",\"image_effect\":\"parallax\",\"image_height\":300,\"image_parallax_target\":\"![class*='uk-section-'] ~ [class*='uk-section-']\",\"image_position\":\"bottom-right\",\"media_focal_point\":\"bottom-center\",\"padding\":\"large\",\"padding_bottom\":\"xlarge\",\"padding_remove_bottom\":false,\"padding_top\":\"xlarge\",\"preserve_color\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"prelogo prelogog\",\"content\":\"Proteas: a distinctive collection\",\"css\":\".el-element {\\n    font-weight:bolder;\\n}\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"large\",\"margin_top\":\"large\",\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"title_element\":\"h2\",\"title_style\":\"h1\"}}]}],\"props\":{\"css\":\".el-row {position:relative;}\",\"divider\":false,\"height_viewport\":70,\"width\":\"large\"}},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"class\":\"testone\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Over time, we have built a structured collection that combines iconic varieties with more distinctive selections. The different species allow for work with a wide range of shapes, volumes, and textures, making proteas a distinctive presence both as potted plants and as cut flowers.<\\\/p>\\n\n\n<p>Among the main genera cultivated:<\\\/p>\",\"css\":\".el-element {max-width:800px;}\",\"margin\":\"default\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"bottom\",\"width_medium\":\"1-3\"}}],\"props\":{\"divider\":false,\"height_viewport\":70,\"layout\":\"2-3,1-3\",\"width\":\"large\"}},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"grid\",\"props\":{\"class\":\"card-categorie nohover grigliacontact\",\"content_column_breakpoint\":\"m\",\"content_margin_auto\":true,\"css\":\".uk-card-body {position:relative;z-index:1;}\\n.el-image, .uk-card-media-bottom {z-index:0;}\\n.el-item .uk-card-media-bottom {transform: translatex(-10px);}\\n.el-item {overflow:hidden;}\\ndiv:nth-child(2) .uk-card-media-bottom {\\n    transform: translate(0, 25px) !important;\\n}\\n.fakecta:hover {color:var(--verde1);border-color:var(--verde1);}\\n\\n.el-title {text-transform:unset;}\",\"filter_align\":\"left\",\"filter_all\":true,\"filter_grid_breakpoint\":\"m\",\"filter_grid_width\":\"auto\",\"filter_position\":\"top\",\"filter_style\":\"tab\",\"grid_column_align\":true,\"grid_default\":\"1\",\"grid_medium\":\"3\",\"grid_small\":\"2\",\"icon_width\":80,\"image_align\":\"bottom\",\"image_expand\":true,\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-3\",\"image_height\":200,\"image_svg_color\":\"emphasis\",\"item_animation\":true,\"lightbox_bg_close\":true,\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"large\",\"margin_bottom\":\"remove\",\"margin_top\":\"large\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"panel_image_no_padding\":true,\"panel_link\":true,\"panel_padding\":\"default\",\"panel_style\":\"card-default\",\"show_content\":true,\"show_hover_image\":true,\"show_hover_video\":true,\"show_image\":true,\"show_link\":true,\"show_meta\":true,\"show_title\":true,\"show_video\":true,\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_style\":\"h4\"},\"children\":[{\"type\":\"grid_item\",\"props\":{\"content\":\"\n\n<p><span><\\\/span> <a onclick=\\\"aggancioform('Protea','');\\\" class=\\\"fakecta\\\">information request<\\\/a><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2026\\\/02\\\/Protea-.png\",\"image_alt\":\"Protea\",\"link_text\":\"Richiedi informazioni\",\"title\":\"Protea\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"<span><\\\/span>\\n<a onclick=\\\"aggancioform('Leucospermum','');\\\" class=\\\"fakecta\\\">information request<\\\/a>\",\"image\":\"wp-content\\\/uploads\\\/2026\\\/02\\\/Leucospermum-1-1.png\",\"image_alt\":\"Leucospermum\",\"link_text\":\"Richiedi informazioni\",\"title\":\"Leucospermum\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"<span><\\\/span>\\n<a onclick=\\\"aggancioform('Leucadendron','');\\\" class=\\\"fakecta\\\">information request<\\\/a>\",\"image\":\"wp-content\\\/uploads\\\/2026\\\/02\\\/LEUCADENDRON-.png\",\"image_alt\":\"Leucadendron\",\"link_text\":\"Richiedi informazioni\",\"title\":\"Leucadendron\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"<span><\\\/span>\\n<a onclick=\\\"aggancioform('Serruria','');\\\" class=\\\"fakecta\\\">information request<\\\/a>\",\"image\":\"wp-content\\\/uploads\\\/2026\\\/03\\\/Serruria_hybrida_Tannie_Evita.png\",\"image_alt\":\"serruria\",\"link_text\":\"Richiedi informazioni\",\"title\":\"Serruria\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"<span><\\\/span>\\n<a onclick=\\\"aggancioform('Grevillea','');\\\" class=\\\"fakecta\\\">information request<\\\/a>\",\"image\":\"wp-content\\\/uploads\\\/2026\\\/03\\\/Grevillea_hybrida_Gold_Touch-1.png\",\"image_alt\":\"Grevillea\",\"link_text\":\"Richiedi informazioni\",\"title\":\"Grevillea\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"<span><\\\/span>\\n<a onclick=\\\"aggancioform('Telopea','');\\\" class=\\\"fakecta\\\">information request<\\\/a>\",\"image\":\"wp-content\\\/uploads\\\/2026\\\/03\\\/telopea.png\",\"image_alt\":\"Telopea\",\"link_text\":\"Richiedi informazioni\",\"title\":\"Telopea\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"<span><\\\/span>\\n<a onclick=\\\"aggancioform('Banksia','');\\\" class=\\\"fakecta\\\">information request<\\\/a>\",\"image\":\"wp-content\\\/uploads\\\/2026\\\/03\\\/banksia-isolated-on-white-background-2026-01-07-23-28-45-utc.png\",\"image_alt\":\"Banksia\",\"link_text\":\"Richiedi informazioni\",\"title\":\"Banksia\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"<span><\\\/span>\\n<a onclick=\\\"aggancioform('Boronia','');\\\" class=\\\"fakecta\\\">richiesta informazioni<\\\/a>\",\"image\":\"wp-content\\\/uploads\\\/2026\\\/02\\\/boronia.png\",\"link_text\":\"Richiedi informazioni\",\"status\":\"disabled\",\"title\":\"Boronia\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"<img class=\\\"imm-bordo helix-img\\\" src=\\\"\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/logo-helix1194829.jpg\\\" alt=\\\"Helix\\\">\\n\\n<span><\\\/span>\\n<a onclick=\\\"aggancioform('Chamelaucium','');\\\" class=\\\"fakecta\\\">richiesta informazioni<\\\/a>\",\"image\":\"wp-content\\\/uploads\\\/2026\\\/02\\\/Chamelaucium.png\",\"link_text\":\"Richiedi informazioni\",\"status\":\"disabled\",\"title\":\"Chamelaucium\"}}]}]}],\"props\":{\"divider\":false,\"height_viewport\":70,\"margin\":\"large\",\"width\":\"large\"}}],\"name\":\"proteacee\"},{\"type\":\"section\",\"props\":{\"animation\":\"fade\",\"class\":\"borbov\",\"image_effect\":\"parallax\",\"image_height\":400,\"image_parallax_target\":\"![class*='uk-section-'] ~ [class*='uk-section-']\",\"image_position\":\"bottom-left\",\"media_focal_point\":\"bottom-center\",\"padding\":\"xlarge\",\"padding_remove_bottom\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Production and quality\",\"css\":\".el-element {\\n    font-weight:bolder;\\n    color:var(--verdescuro)!important;\\n}\",\"margin\":\"large\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"title_color\":\"success\",\"title_element\":\"h2\",\"title_style\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Cultivation is developed together with our Members, following an approach focused on quality and production continuity.<\\\/p>\\n\n\n<p><strong>For over 25 years, proteas have represented a distinctive element of the Flora Toscana offering<\\\/strong>, with varieties grown in pots and, in many cases, distributed exclusively for the European market.<\\\/p>\\n\n\n<p>The<strong> entire production chain is GlobalG.A.P. certified<\\\/strong>, ensuring high standards and constant control across all stages.<\\\/p>\",\"margin\":\"default\",\"text_style\":\"large\"}},{\"type\":\"headline\",\"props\":{\"content\":\"A recognisable offering\",\"css\":\".el-element {\\n    font-weight:bolder;\\n    color:var(--verdescuro)!important;\\n}\",\"margin\":\"large\",\"margin_remove_bottom\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"m\",\"title_color\":\"success\",\"title_element\":\"h3\",\"title_style\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Proteas are not a passing crop.<br \\\/>They are a deliberate choice, built over time.<\\\/p>\\n\n\n<p>For this reason,<strong> they now represent one of the most distinctive collections of Flora Toscana<\\\/strong>, combining variety, quality, and continuity in a solid and recognisable offering.<\\\/p>\",\"margin\":\"default\",\"text_style\":\"large\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"class\":\"imm-bordo\",\"css\":\".el-element {aspect-ratio:1;}\\n\\n.el-image {height:100%; 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can contact us directly: our team will get back to you as soon as possible.<\\\/p>\",\"css\":\".el-element {position:relative;\\n    z-index:1;}\",\"margin\":\"default\",\"margin_remove_top\":true,\"maxwidth\":\"2xlarge\"}},{\"type\":\"html\",\"props\":{\"content\":\"\\n[contact-form-7 id=\\\"20ca21a\\\" title=\\\"Modulo di contatto conditional ENG\\\"]\",\"css\":\".el-element {background: var(--verdescuro);padding:20px;border-radius:30px; max-width:800px;position:relative;\\n    z-index:1;}\\n\\n.el-element p {color: white!important;margin:unset;}\\n\\n.el-element h4 {color: white!important;margin:unset; letter-spacing:0;text-transform:unset;}\\n\\n.wpcf7-list-item {margin-left: unset!important;}\\n\\n.uk-input, .uk-textarea, .uk-select {border: 1px solid #000550;border-radius:10px; background-color: var(--verdino);}\\n\\n.uk-margin {margin-top:0!important;}\\n\\n.wpcf7-not-valid-tip {color:#effe3690!important;}\\n\\n.wpcf7-submit 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Today, the range includes over 200 varieties and features genera such as Protea, Leucospermum, Leucadendron, Telopea, Banksia, Grevillea, and Serruria, selected for their aesthetic qualities, adaptability, and production performance. Origin [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12625,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categoria-layout":[],"class_list":["post-14288","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages\/14288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/comments?post=14288"}],"version-history":[{"count":2,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages\/14288\/revisions"}],"predecessor-version":[{"id":14311,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/pages\/14288\/revisions\/14311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/media\/12625"}],"wp:attachment":[{"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/media?parent=14288"}],"wp:term":[{"taxonomy":"categoria-layout","embeddable":true,"href":"https:\/\/www.floratoscana.it\/en\/wp-json\/wp\/v2\/categoria-layout?post=14288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}